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Primadonna Collection was established in 2001 based on an inspirational idea of its founder Valerio Tatarella and the result of the Tatarella family’s extensive experience in the Italian footwear industry since 1950. Today Primadonna is one of the most dynamic companies in the Fast Fashion Retail sector with over 400 outlets around the world. Its elegant footwear featuring classic Italian design at very affordable prices makes it a leader in its market segment, with its unrivaled combination of quality and price.
Retail Reply is the Reply group company that accompanies Retailers along their digitization and omnichannel journey, supporting customers along all the lines that represent the structure of the company, including processes, technologies and change management. Retail Reply operates within the national and international Retail market with its primary role in consulting and system integration, carrying out digital Retail Strategy projects.