With the deployment of the Oracle Social Cloud Gardner Denver is now also empowered by a unified social platform that delivers a seamless experience across listening, engagement, content creation, community management, paid media and the all-important analysis of the company's social media efforts.
As a worldwide operating company in need to display consistent and localized content for all activities and brands, Gardner Denver and Riverland Reply chose Oracle Content Marketing as the single repository. With Content Marketing Gardner Denver is now able to have content created, managed and localized in standardized processes that will save time, increase efficiency and improve consistency.
By integrating Eloqua with a mobile lead capturing software, Gardner Denver is now able to instantly follow-up their created leads by various marketing and sales activities. A huge benefit as the company is attending a lot of tradeshows and congresses all over the world. Gone are the times of struggling with organization and time wasted on traditional pen-and-paper lead collection.
Gardner Denver did not have a single, global CRM system in place. Leads were managed in a traditional way by the sales department without giving reportable insight of effectiveness and outcome of marketing campaigns. Riverland Reply created a fully custom-built lead management tool and integrated it with Eloqua. The sales department is now able to create, handle and report on their leads along the Sales Funnel.
Plus, Gardner Denver is now also empowered to drive full Closed-Loop-Reporting by using Eloqua´s powerful reporting functionality. This is a huge benefit when making decisions about the future investment of marketing budgets.