Case Study

Oracle HCM: growing through the evaluation

Maximizing Employee Potential

True wealth for a company can be found in its people who, with passion and competence, help to build the future every day. Cefla's challenge is to pursue strategic business objectives, in an increasingly volatile and uncertain market, by developing the full potential of its employees. Therefore, it became necessary not only to monitor the achievement of business objectives but also:

develop culture and performance evaluation processes guided by a transparent and objective model

get to know the attitudes of people and their motivations

respond to the needs in order to give and receive feedback

recognize and retain high potentials and talents through developing paths

create the roots of the future through succession plans

Cefla's Human Capital Solution

Cefla implemented the Performance Evaluation process based on the evaluation of professional goals and behavioral skills. This is useful in order to recognise and feed the potentioal strengths of each person in a structured way.

The solution put in place for the management and evaluation process of Human Capital, pursues the objective of ensuring fairness in distributing opportunities of professional growth, by facilitating the sharing of talents and keeping track of what happens to all the employees in the world.

Unifying processes and methods with

Oracle Cloud Platform

During the development of the project, most of the energies were invested in internal change management and many other internal initiatives were born through brainstorming, comparisons with sector experts and focus groups with Top Management. The introduction of a dedicated Oracle platform, in cloud and multilingual, configured for Cefla by the Reply team, aims to have a more possible objective and structured management approach for employees all over the world, through the standardization of processes and working methods that may become part of the time of Cefla DNA.

The close collaboration with the Marketing & Communications team has also allowed us to address the issue of training, integrating traditional classroom lessons, always followed by follow-up verification, modern E-Learning and visuals methods.


Founded in 1932 by nine artisans, Cefla is a cooperative industry consisting of five Business Units which are supported by over 2,000 people in 26 locations around the world, half of which are productive. In addition, to create and maintain complex systems of civil and industrial systems, Cefla Impianti operates in the energy sector by constructing plants for the production of energy, cogeneration, trigeneration, heat recovery and purification of gas flows. Cefla Shopfitting specializes in exhibition and retail design facilities for supermarkets and shops. Cefla Finishing is a world leader in the field of painting, decoration and digital printing for wood and its derivatives, as well as for glass, plastic, fiber cement, composite materials and metal surfaces. Cefla Medical Equipment is the first European manufacturer of dental units and a leader in diagnostic technologies, with established brands such as Anthos, Stern Weber, Castellini, Victor, MyRay, NewTom and Mocom. In the last two years, C-LED has been focused on these Business Units, focused on the LED lighting business, technologies for growing and wireless connectivity.

Business Reply


Business Reply is the Reply group company specialized in the creation of integrated systems based on Oracle application suites. Oracle Platinum Cloud Select Partner, with over 18 years of experience and more than 80 completed projects, Business Reply represents a point of reference among Italian companies for ERP and Corporate Governance services. Strongly oriented towards Digital Transformation, thanks to investments in innovation and research & development and a process of continuous training and specialization of its resources, Business Reply was the first Italian Oracle Partner to realize projects on Oracle ERP Cloud, OTM Cloud and Service Cloud . Business Reply guarantees a deep knowledge of business processes together with a strong technical expertise on all Oracle application solutions for companies (ERP, CX, Transportation and Supply Chain, PLM, HCM, Business Intelligence) gained through many experiences in different industrial contexts. In 2018, Business Reply has been recognized by Oracle: “Cloud Excellence Implementer for HCM offering(Core HR)”, for providing superior customer experience through successful Oracle HCM Cloud Services implementations.