Elbkind Reply stages De’Longhi with Hollywood flair, reaching millions on social media

Elbkind Reply, the Reply Group agency specialising in social media, has launched two striking influencer campaigns for De’Longhi, showcasing Italian coffee culture in an emotional way and achieving measurable success. From the red carpet at the “F1” film premiere in New York to the living rooms of its followers, Elbkind Reply combines glamour with everyday relevance, reaching millions on social media.

At the premiere of the “F1” film in New York, De’Longhi turned the exclusive afterparty into a celebration of stylish coffee enjoyment. The highlight: a specially designed “Pit Stop” coffee bar in Formula 1 style, where guests could experience the brand’s premium machines firsthand. Influencer, model, and pilot Jana Heinisch took her more than 310,000 followers behind the scenes - from walking the red carpet to enjoying a signature drink. Her authentic storytelling brought together Hollywood glamour and the Italian lifestyle, generating over 1.1 million impressions and establishing De’Longhi as part of a global pop culture moment.

At the same time, Elbkind Reply launched the market debut of the “La Specialista Touch”. Five creators from the lifestyle, comedy and fashion scenes showcased how easy it is to make barista-quality coffee at home in reels and stories - from espresso to macchiato, mild to strong, hot or cold. Through creative storytelling and authentic everyday moments, they demonstrated the machine’s versatility. The campaign achieved 1.39 million impressions, an engagement rate of 4.8 per cent, and strong performance across target audience feeds.

“With these campaigns, we are taking emotional brand experiences to the next level. Whether in Hollywood or at home, we immerse consumers in the world of Italian coffee, combining glamour, lifestyle, and digital visibility,” said Sascha Riedel, Head of Digital Marketing & PR from De’Longhi. “This is how we create brand visibility and showcase our premium products in a compelling way.”

These initiatives are part of a broader partnership: since early 2024, Elbkind Reply has been responsible for managing all social media communications for the De’Longhi Group in Germany and Austria, including influencer marketing across all brands.