Reply - Digital Experience Agency and Group of Companies maintains its top position in 2025 and is one of the leading digital service providers in the renowned internet agency ranking of the Bundesverband Digitale Wirtschaft (BVDW) for the eighth time in a row. With double-digit, purely organic revenue growth once again, the company underlines its market leadership in the digital sector.
The continued success is based on the combination of cutting-edge technologies, creative agency services and effective customer experience strategies. In the past financial year, solutions that combine artificial intelligence (AI) and generative AI with human creativity were once again in particularly high demand. "Humanising technology" - i.e. designing technology in such a way that it supports people and creates space for creativity - is Reply's strategic guiding principle.
"Companies are increasingly relying on AI-supported processes, but the decisive factor remains the combination of technology, people and creativity," explained Dr Thomas Hartmann, member of board at Reply. “We use generative AI to personalise customer experiences to the maximum, generate automated content and enable data-based insights. The potential ranges from AI-supported data and decision engines to emotion-aware AI that ensures empathetic, more human interactions. Our goal is to help companies use technology not only to increase their efficiency, but also to use it as a catalyst for innovation and strategic growth.”
Thorben Fasching, Executive Partner at Reply, added: "Marketing has recently been developing more and more in the direction of data-driven, flexible and empathetic. AI systems in particular, which are now agent-based and create personalised user experiences, are changing the way brands interact with their customers. Reply stands for an innovative approach that combines technology with creative ideas - and this is exactly what makes us one of the leading digital service providers."
Reply - Digital Experience's service portfolio covers the entire spectrum of digital transformation projects: from consulting, digital strategy and design to the development of digital products, marketing strategies and platforms, to the implementation of advanced digital experience technologies in the cloud. Its client base includes well-known companies such as Audi, BMW, C&A, Grohe, HiPP, Lufthansa, OBI, Puma and Vodafone.
About BVDW Internet Agency Ranking
The ranking is regarded as an industry barometer of the German internet agency landscape. It has been conducted annually by the BVDW since 2001 and published together with the cooperation partners High Text iBusiness, Horizont, Werben & Verkaufen. It lists agencies whose core business is the conception, creation and technical realisation of digital solutions.
Reply
Reply [EXM, STAR: REY, ISIN: IT0005282865] specialises in designing and implementing solutions based on new communication channels and digital media. Structured as a network of highly specialised companies, Reply supports leading European industrial groups in sectors such as Telco & Media, Industry and Services, Banking and Insurance, and Public Administration, helping define and develop business models enabled by new paradigms such as AI, Cloud Computing, Digital Media, and the Internet of Things. Reply’s services include Consulting, System Integration, and Digital Services.