&facts collaborates with Data Reply to Accelerate Content Production Using Generative AI

3 April 2024

Data Reply, a Reply group company specialising in advanced analytics, AI, ML, and data processing services, has engaged with UK-based &facts, an eCommerce analytics platform, to transform how e-commerce and direct-to-customer brands engage with their audiences. This collaboration highlights a significant application of advanced AI for efficient and targeted content marketing and generation.

The initiative by Data Reply for &facts involved the creation of two ground-breaking solutions based on Retrieval Augmented Generation (RAG): a Generative AI-powered Newsletter Generator and a Product Description Generator. The development process began with an extensive workshop where Data Reply and &Facts explored various potential applications of Generative AI. This crucial step ensured that the solutions were perfectly aligned with &Facts' business goals and seamlessly integrated into their existing system architecture.

Utilising powerful AWS tools such as Amazon Sagemaker for application development and Amazon Bedrock for LLM API consumption, Data Reply provided &facts with the capability to significantly enhance their content creation process. The implementation of these sophisticated tools has led to a dramatic reduction in the time required to produce newsletters, cutting down the process from several hours to mere seconds.

Moreover, these solutions have been instrumental in improving the SEO conversion rates for &facts' customer touchpoints, thereby enhancing overall marketing effectiveness.

Sohaib Ahmed, Founder of &facts, highlighted the benefits of working with Data Reply, 'Data Reply's expertise in model selection and cost optimisation was invaluable. Their collaborative approach accelerated the development of POCs, and now, with Data Reply's support, we're moving from POCs to production, enhancing our consumer insights with real-time market data.' This progression into production marks a critical phase, showcasing Data Reply's ability to develop and effectively implement innovative solutions in a live business environment, affirming Data Reply's role in providing strategic and technological support to &facts in this forward-thinking endeavour.


Reply [EXM, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialised companies, Reply defines and develops business models enabled by the new models of AI, big data, cloud computing, digital media and the Internet of things. Reply delivers consulting, system integration and digital services to organisations across the telecom and media; industry and services; banking and insurance; and public sectors.

Data Reply

Data Reply is a Reply Group company, a premier AWS partner, offering a broad range of advanced analytics, AI ML and data processing services. We operate across different industries and business functions, enabling our customers to achieve meaningful business outcomes through the effective use of data, accelerating innovation and time to value. 

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