Elbkind Reply and Hamburg University of Applied Sciences (HAW) are partnering to present "The AI Advantage" intensive course

8 January 2024

Elbkind Reply, together with the Faculty of Design, Media and Information at HAW Hamburg, is offering a three-week intensive course entitled "The AI Advantage". The programme starts in January and is aimed at students pursuing their Bachelor’s interested in the interface between marketing and technology

"Artificial Intelligence (AI) is an important subject and research topic in our Bachelor's programme in Media and Communication. Together with Elbkind Reply, we are pleased to be able to offer our students groundbreaking case studies on AI," says Prof. Dr. Steffen Burkhardt, head of the programme. 

The AI Advantage will provide students insights into the rapidly evolving world of generative AI in marketing. Participants will gain hands-on experience with generative AI tools and apply their knowledge to a real-world brief. Furthermore, they will be challenged to create a compelling social media campaign using AI to develop a unique strategy and creative concept. 

"Elbkind Reply is delighted to be partnering with HAW Hamburg to develop future marketing talent as part of 'The AI Advantage' course. This partnership embodies our commitment to preparing the next generation for an AI-driven future. We are excited to see how students will use AI to develop creative and innovative solutions to solve real-world marketing problems," said Ben Wittkamp, Partner at Elbkind Reply. 

The collaboration between Elbkind Reply and HAW Hamburg underlines the commitment of both organisations towards nurturing the next generation of professionals and equipping them with the skills and knowledge they need to thrive in an AI-driven world. 

Reply [EXM, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialised companies, Reply defines and develops business models enabled by the new models of AI, big data, cloud computing, digital media and the internet of things. Reply delivers consulting, system integration and digital services to organisations across the telecom and media; industry and services; banking and insurance; and public sectors.

Elbkind Reply 
Elbkind Reply is a digital creative agency based in Hamburg, Berlin, Stuttgart and Düsseldorf. For Elbkind Reply, a deep understanding of people and their habits is the basis for building a successful brand. In order to be as effective as possible, the international team combines in-depth know-how from data, content, channels, media, creation and technology. On this broad basis, Elbkind Reply establishes a fully integrated ecosystem of digital touchpoints where brand and customer meet to talk about and order products and services.

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