Reply Creative Challenge 2022

challenges.reply.com

27-29 MAY 2022 - ONLINE
6 JULY 2022 - FINAL ROUND IN MILAN

Follow the challenge

THE CHALLENGE

Digitalisation and the increasingly pervasive dissemination of social media contributes to the significance of Digital Experience in companies' communication strategies.

The challenge took place from May 27th to 29th; during which each team will have 48 hours to read the brief and send their creative proposal.

The task was to develop a creative concept for social, video, branding, customer experience and employer branding areas. Height finalist teams, one for each category, will be selected by an expert panel and present their project during Reply Xchange 2022 (Milan, July 6th), prior to the announcement of the winning team.

LET'S CRUNCH SOME NUMBERS

Beyond expectations, here is the participation response:

  • 12,000+

    Registrations
  • 1,900+

    Teams
  • 80

    Different countries

8 FINALIST TEAMS

  • DINO

    Category:
    BRAND
    ACTIVATION

  • HENFUNK

    Category:
    BRAND
    EXPERIENCE

  • FLAT 27

    Category:
    CULTURE AND
    EMPLOYEE ENGAGEMENT

  • JEKYLL DESIGN STUDIO

    Category:
    CUSTOMER
    EXPERIENCE

  • POLI FUSION

    Category:
    CUSTOMER EXPERIENCE
    & EMPLOYEE ENGAGEMENT

  • MASTHAVE

    Category:
    IN-STORE
    EXPERIENCE

  • ITALIC BROTHERS

    Category:
    LOCAL
    ACTIVATION

  • C85

    Category:
    METAVERSE

8 categories

IN COLLABORATION WITH INTERNATIONAL BRANDS

The creative teams of Reply's agencies - Avvio Reply, Bitmama Reply, Open Reply, Triplesense Reply and Xister Reply – have laid down the challenge in collaboration with their partners, including ABB, Fonzies, Heinemann Duty Free, Lavazza, MAC, RedBull, Richemont, UniCredit.


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