THE CHALLENGE
Digitalisation and the increasingly pervasive dissemination of social media contributes to the significance of Digital Experience in companies' communication strategies.
The challenge takes place from May 27th to 29th; during which each team will have 48 hours to read the brief and send their creative proposal.
The task is to develop a creative concept for social, video, branding, customer experience and employer branding areas.
Height finalist teams, one for each category, will be selected by an expert panel and present their project during Reply Xchange 2022 (Milan, July 6th), prior to the announcement of the winning team.