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The challenge took place from May 21st to 23rd during which each team had 48 hours to read the brief and send their creative proposal.
The task was to develop a creative concept for one of the following categories: Fan-base Activation, Brand Activation, Employer Branding, Employee Engagement, Digital Customer Experience, Digital Gamification, Innovation Design, Brand Experience and Social Media.
Nine finalist teams, one for each category, will be selected by an expert panel and will present their creative ideas during a final round planned on July 1st at 4.00 pm CEST, prior to the announcement of the winning team. Each member of the winning team will receive, one Macbook Pro and a Wacom Tablet.
Beyond expectations, here is the participation response:
The creative teams of Reply's agencies - Avvio Reply, Bitmama Reply, Open Reply, Triplesense Reply, Xister Reply and WM Reply – have laid down the challenge in collaboration with their partners, including AC Milan, Ducati, easyJet, Mondelez, MIELE, Pamela Reif, SKY, Telekom and TUC.
In collaboration with Telekom
Gamification is the opportunity to make customer interaction and education more interesting, playful and positive and to contribute to an excellent customer journey.
In collaboration with Pamela Reif
Innovation Design is about innovative services, creative concepts and new customer experience interfaces. It focuses on addressing people’s needs with what is technologically feasible and devising a viable business strategy to derive value from this market opportunity. It is understanding how can we move from where we are now to where we need to be tomorrow leverging market trends and its impact on the brand.
In collaboration with SKY
Employer Branding is about the promotion of a company by the people who work for it. Whether that be through word of mouth, online or to customers. It should be well thought through and ultimately become a strategic, sustainable way to encourage employees to share brand values and messages in an organic way whilst making their working lives better.
In collaboration with MIELE
Branded Content is about creating conversations on the brand... or joining an existing one and conveying brand values. The important is to get people curious about the brand. It is what makes that brand interesting in the eyes of the consumer and worth to consider.
In collaboration with AC Milan
Fan base activation means to attract people to the brand: whether you’re an A.C. Milan fan or a visiting supporter, the focus is providing everyone with a fantastic experience during live sport, making it more participative and immersive.
In collaboration with Mondelez International
Work on employee engagement and experience means work on the future of work, develop strategic and creative solutions that connect employees with the company culture and brands values and positively influence the final customer's experience.
In collaboration with easyJet
Defining an exceptional digital experience provides more than optimised usability and business value, but also represents the brand as an increasingly important customer touchpoint. This is the opportunity to define and design the ideal flight/holiday search experience.
In collaboration with TUC
Our “Brand Experience” is about re-conquer those “on-the-go customers” we have lost by being the right snack also at home, and in addition it is important to be relevant for millennials* while rejuvenating the brand perception.
In collaboration with DUCATI
Do Social Media even need a presentation? This category is all about fun and engagement, plus a bit of adrenaline from one of the most iconic motorcycle brands in the World! Are you ready to feel the thrill?
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