Reply Creative Challenge 2021

challenges.reply.com

21-23 MAY 2021 - ONLINE
1 JULY 2021 - FINAL ROUND

Discover the finalists

THE CHALLENGE

Digitalisation and the increasingly pervasive dissemination of social media contributes to the significance of Digital Experience in companies' communication strategies.

The challenge took place from May 21st to 23rd during which each team had 48 hours to read the brief and send their creative proposal.

The task was to develop a creative concept for one of the following categories: Fan-base Activation, Brand Activation, Employer Branding, Employee Engagement, Digital Customer Experience, Digital Gamification, Innovation Design, Brand Experience and Social Media.

Nine finalist teams, one for each category, will be selected by an expert panel and will present their creative ideas during a final round planned on July 1st at 4.00 pm CEST, prior to the announcement of the winning team. Each member of the winning team will receive, one Macbook Pro and a Wacom Tablet.

LET'S CRUNCH SOME NUMBERS

Beyond expectations, here is the participation response:

  • 12,000+

    Registrations
  • 1,900+

    Teams
  • 80

    Different countries

9 FINALIST TEAMS

  • POWER UP

    Category:
    DIGITAL
    GAMIFICATION

  • REPLIKATE

    Category:
    INNOVATION
    DESIGN

  • CREATIVE MINDS

    Category:
    EMPLOYER
    BRANDING

  • JOVENHUB

    Category:
    BRAND
    ACTIVATION

  • COOKIES ACCEPTED

    Category:
    FAN-BASE
    ACTIVATION

  • KINGS & CASTLES

    Category:
    EMPLOYEE
    ENGAGEMENT

  • WATERMELON

    Category:
    DIGITAL CUSTOMER
    EXPERIENCE

  • ACTONTOWN

    Category:
    BRAND
    EXPERIENCE

  • CREATHICS

    Category:
    SOCIAL
    MEDIA

9 categories

IN COLLABORATION WITH INTERNATIONAL BRANDS

The creative teams of Reply's agencies - Avvio Reply, Bitmama Reply, Open Reply, Triplesense Reply, Xister Reply and WM Reply – have laid down the challenge in collaboration with their partners, including AC Milan, Ducati, easyJet, Mondelez, MIELE, Pamela Reif, SKY, Telekom and TUC.


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