Reply Creative Challenge 2021

challenges.reply.com

21-23 MAY 2021 - ONLINE
1 JULY 2021 - FINAL ROUND

Discover the winning team

THE CHALLENGE

Digitalisation and the increasingly pervasive dissemination of social media contributes to the significance of Digital Experience in companies' communication strategies.

The challenge took place from May 21st to 23rd during which each team had 48 hours to read the brief and send their creative proposal.

The task was to develop a creative concept for one of the following categories: Fan-base Activation, Brand Activation, Employer Branding, Employee Engagement, Digital Customer Experience, Digital Gamification, Innovation Design, Brand Experience and Social Media.

Nine finalist teams, one for each category, will be selected by an expert panel and will present their creative ideas during a final round planned on July 1st at 4.00 pm CEST, prior to the announcement of the winning team. Each member of the winning team will receive, one Macbook Pro and a Wacom Tablet.

LET'S CRUNCH SOME NUMBERS

Beyond expectations, here is the participation response:

  • 12,000+

    Registrations
  • 1,900+

    Teams
  • 80

    Different countries

WINNING FINALISTS

Watermelon Team

"During the two days of challenge, we had a great time together, answering to a real brief, created by a real and prestigious brand. The possibility to free our creativity has allowed us to have fun and explore new concepts in many ways without constraints, leading our minds to the final result. Despite the short time, we had the chance to create an idea, capable of being shared with others and presented to an international jury, competing with other amazing teams."

Fedele Cavaliere, Elio Raineri, Andrea De Bernardi, Elisa Manzoni
Watermelon Team 0

Watermelon Team

Category
DIGITAL CUSTOMER EXPERIENCE

​​

easyjet

Presentation

EASYDREAM

Choosing your next holiday destination is never easy. There are so many wonderful places in the world to go, but what makes us choose one over another? What really drives us is not the destination itself, but what that place can give us. Or rather emotions or sensations that you can feel on your own skin. Hence the birth of easyDream, a new way to inspire your next travel experience.

DISCOVER MORE

EASYDREAM 0

OTHER FINALISTS

  • POWER UP

    Category:
    DIGITAL
    GAMIFICATION

  • REPLIKATE

    Category:
    INNOVATION
    DESIGN

  • CREATIVE MINDS

    Category:
    EMPLOYER
    BRANDING

  • JOVENHUB

    Category:
    BRAND
    ACTIVATION

  • COOKIES ACCEPTED

    Category:
    FAN-BASE
    ACTIVATION

  • KINGS & CASTLES

    Category:
    EMPLOYEE
    ENGAGEMENT

  • ACTONTOWN

    Category:
    BRAND
    EXPERIENCE

  • CREATHICS

    Category:
    SOCIAL
    MEDIA

9 categories

IN COLLABORATION WITH INTERNATIONAL BRANDS

The creative teams of Reply's agencies - Avvio Reply, Bitmama Reply, Open Reply, Triplesense Reply, Xister Reply and WM Reply – have laid down the challenge in collaboration with their partners, including AC Milan, Ducati, easyJet, Mondelez, MIELE, Pamela Reif, SKY, Telekom and TUC.


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