Brand Engagement in the Metaverse


Rene Schulte & Sarah Grimaldi

In this episode, we talk to Sarah Grimaldi, Executive Creative Director at Xister Reply and Professor at Istituto Europeo di Design, about Brand Engagement in the Metaverse. We explore what the Metaverse means for her and how it can create new possibilities for connecting with customers and audiences. We also discuss how web3 and NFTs can offer innovative ways for brands to engage with their fans and create value in the digital world. We learn about some examples of brands that are already experimenting with web3 and NFTs. Finally, we look into her crystal ball and imagine what the Metaverse will look like in a few years and what novel brand engagement strategies we can expect to see. Tune in to find out more about this exciting topic that can revolutionize marketing and communication.

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