Bitmama Reply awarded Best Digital Agency 2021 at the NC Digital Awards

14 October 2021

Bitmama Reply, the Reply Group’s creative and design consultancy company for Digital Branding, was awarded “Best Digital Agency 2021” at the NC Digital Awards organised by the ADC Group, in recognition of the numerous successful campaigns carried out in 2021.

During the event, in which a jury composed of 40 top business managers assessed the best digital campaigns of the year, Bitmama Reply won the “Grand Prix NC Digital Awards 2021” for its Diverse but Equal campaign created for Viatris, while also receiving the “Facebook and Instagram Award Grand Prix ” for the same campaign.

Different but equal is a breast cancer awareness campaign that exploits one of the most popular features of Instagram stories: the tap. Bitmama Reply turned a series of stories, both sponsored and organic, into a “tutor”. The stories highlight some of the key steps of breast self-exams, assimilating the prevention gestures with the more typical actions associated with Instagram stories. Each tap thus corresponds to a life-saving gesture.

As part of the NC Digital Awards, Bitmama Reply also took first place in the “Corporate Websites” section for the Giro d'Italia campaign created for RCS, reaching the podium in the following sections:

• “Other Digital Solutions”, “Digital Event” and “Product Sites and Microsites” with the Molteni Virtual Experience 2020 campaign created for Molteni
• “Digital Branded Content – SERVICES AND LEISURE” with the Giro d'Italia campaign created for RCS
• “Integrated digital campaign – FOOD” with the Famina? Tuuuc! and Unleash Your Oreo Style in the Kitchen campaigns created for Mondelez
• “Integrated digital campaign – DRINKS” with the Sicilian Platform campaign created for Birra Messina Heineken