Product & Accelerator

Virtual Try-on

3D modelling and Generative AI to power virtual try-on experiences and produce hyper-realistic images of digital garments, giving customers an immersive and truly valuable experience.

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By combining Generative AI with 3D technologies, fashion, luxury and lifestyle brands can deliver realistic, personalised Virtual Try-on experiences and streamline generative content production. This boosts customer engagement, reduces returns and optimises production costs.

Where technology and style meet fast and at scale

Integrated Virtual Try-On, powered by Generative AI, lets users interact with digital product models in a realistic, personalised way, starting from 2D packshots or 3D assets.

The experience, highly flexible and supported by an intuitive web interface, can be initiated via a real time photoshoot, by uploading a preexisting photo, or by using a digital avatar. In every case, the system generates a detailed, realistic preview of the look, adapting to the user’s body shape, and returning a hyperrealistic image of the outfit being worn.

The solution leverages Generative AI, trained on images and renderings of real garments, to analyse and faithfully reproduce fabrics, patterns, and fit. This technology accurately simulates the movement and texture of materials, generating hyperrealistic virtual fits, and a visual representation consistent with the physical product.

Use Cases of Virtual Try-On

Virtual Try-On is applicable in various contexts, enhancing content production for brands and supporting personalized and engaging experiences for consumers.

Style and Design

Enables creative and development teams to accelerate and scale the creation and visualisation of sketches and prototypes.

Catalogs and E-commerce

Starting from a photographed item, a 3D asset, or a sketch, it is possible to generate multiple variants, ensure consistent images for each product version, and populate digital channels with photorealistic images of the items being worn.

Retail Points and Online

Enables customers to virtually try on clothing items, creating engaging, personalised fitting experiences.

Optimise business processes and the Customer Experience

The Virtual Try-On offers numerous advantages for both consumers and businesses:

  • Virtual fitting: Customers can see how a garment fits their body, reducing uncertainty and the risk of returns.

  • Personalization of the experience: Adapts garments to different body shapes and sizes, providing a unique and tailored experience.

  • Cost and time optimization: Reduces the need for physical photo shoots and speeds up content production.

Protocube Reply

Protocube Reply is the company of the Reply Group specialized in product digitalization through the most innovative 3D and GenAI technologies. It supports its clients in defining a 3D digital transformation roadmap, particularly with the implementation of the 3D Platform, a proprietary Digital Product Creation solution that is highly customizable and integrable. Protocube Reply develops 3D content and applications to leverage the advantages of 3D visualization in its clients' communication and marketing activities. Additionally, it has a specific range of skills focused on product design and additive manufacturing.