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Social Networking & Crowdsourcing

Case Study

Napisan on Facebook with Reply

Bitmama has made hygiene social, by introducing Napisan to Facebook and starting an ongoing dialogue with its fan base.

FOCUS ON: Digital Branding, Retail & Consumer Products, Social Networking & Crowdsourcing, Digital Experience,
Customer: Napisan
Napisan

The initiative turns a subject that people have often been embarrassed or fearful to talk about into an opportunity to share experiences openly and gladly. The social strategy involved opening, populating and generating interest in the hygiene and disinfection brand’s Facebook page through a publishing plan and special initiatives.

Napisan is involving its fans in its 40th anniversary celebrations, with a game where they blow out the candles on the cake to win a huggy bear. The inbuilt virality draws in grandparents, uncles, aunts, mums and dads to boost everyone’s chances of winning. The initiative “Mums in charge with Napisan” encourages engagement with the brand and interaction among mothers.

Each month, 6 of Italy’s most influential blogging mums take turns in the editor’s hot seat, sharing their experiences and talking directly with all the other mums out there. The sharing process is spontaneous, as the fans respond by posting pictures of their children on the page, building up an impressive gallery.

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The Power of Conversation

Best Practice

Dive into the world of conversational interfaces

Chatbots, virtual and voice assistants, and robots are a powerful communication asset, an expression of the brand’s personality and a tool to create emotional bonds with customers and employees. The Reply conversational-first approach would allow for a holistic, top-down perspective of a customer's entire digital landscape, embracing the next digital revolution, enhancing brand safety and dramatically boosting efficiency and customer satisfaction.

Dive into the world of conversational interfaces 0

PROMO ON PACK SOCIAL AMPLIFICATION

Case Study

KELLOGG’S EXTRA MATCH AND KRAVE PARTY

Xister Reply engaged users by leveraging on what they love the most: music. For the “Extra Match” activity, Xister Reply involved a few Italian singers and asked them to share their passion for music by making a cover of the other’s song. In the meantime, famous DJs were entertaining younger fans through live DJ sets on Instagram.

Lifestyle App

Case Study

The new Pam Experience

As one of the biggest German influencers in the field of fitness, health and beauty, Pamela Reif wants to make contact with her fans as genuinely and intimately as possible – and independently from the algorithms of the social media feeds. In collaboration with Open Reply she has found the right way to achieve this: with a dedicated app that allows fans and followers to interact with Pamela exclusively.

The new Pam Experience 0
 
 
 
 
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