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Social Networking & Crowdsourcing

Case Study

Napisan on Facebook with Reply

Bitmama has made hygiene social, by introducing Napisan to Facebook and starting an ongoing dialogue with its fan base.

FOCUS ON: Digital Branding, Retail & Consumer Products, Social Networking & Crowdsourcing, Digital Experience,
Customer: Napisan
Napisan

The initiative turns a subject that people have often been embarrassed or fearful to talk about into an opportunity to share experiences openly and gladly. The social strategy involved opening, populating and generating interest in the hygiene and disinfection brand’s Facebook page through a publishing plan and special initiatives.

Napisan is involving its fans in its 40th anniversary celebrations, with a game where they blow out the candles on the cake to win a huggy bear. The inbuilt virality draws in grandparents, uncles, aunts, mums and dads to boost everyone’s chances of winning. The initiative “Mums in charge with Napisan” encourages engagement with the brand and interaction among mothers.

Each month, 6 of Italy’s most influential blogging mums take turns in the editor’s hot seat, sharing their experiences and talking directly with all the other mums out there. The sharing process is spontaneous, as the fans respond by posting pictures of their children on the page, building up an impressive gallery.

RELATED CONTENTS

05.01.2021 / Companies Digest

Press Article

Creating Emotional and Unique Shopping Experiences with Digital Commerce

Susanne Zander, Partner at Syskoplan Reply and Reply “Digital Commerce” Communities of Practice Lead, explains why companies must embrace hyper-personalisation and 'micro-moment' technologies to ensure their e-commerce strategy is capable of successfully navigating the disruption of the Coronavirus. Read more in Companies Digest.

Digital Value Chain

Case Study

Legami and value chain innovation

Driven by digital innovation, consumers began asking for the physical store to take on a new meaning, a phenomenon that has necessitated a profound transformation on the part of retailers. Retail Reply proposed the best solution for Legami’s needs based on the Oracle Retail Xstore Point of Sale suite.

Legami and value chain innovation 0

Digital Experience

Research

Leader in Digital Experience services

Reply is one of the leading full-service providers of Digital Experience Services (DXS), according to the first-ever industry survey of “Digital Experience Services providers in Germany” by the market research company Lünendonk.

Leader in Digital Experience services 0
 
 
 
 
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