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Real-time awareness of passengers’ movements among the physical and digital touchpoints (proprietary and social) within the airport
The possibility to build scoring rules to turn passengers into users and in real-time classify them according to their movements and spending habits
A unique platform to govern marketing undertakings and deliver contents to end-user (promotions, campaigns, service communications, customer service communications and so forth) through multiple touchpoints
The change to engage customers and prospects through real-time messages, gauged on end-user specific attributes
A highly customizable platform that allows Marketing Department to autonomously develop personalized contents thst can be conveyed to customers
The Group SEA (Società per Azioni Esercizi Aeroportuali S.E.A.) manages the Milan airport system. The group companies manage and develop the Milan Malpensa and Milan Linate airports, guaranteeing all services and related activities, such as the landing and departure of aircraft, airport security management , the handling performance for goods and passengers, the continuous development of commercial services to passengers, operators and visitors. The SEA Group produces electricity and heat both for the coverage of the needs of its airports and for the sale to the external market.
Syskoplan Reply is the Reply Group's SAP specialist. Syskoplan Reply supports its customers with the implementation of the latest, innovative SAP solutions for improving their entire digital value-creation chains. As a multiple award-winning SAP partner, Syskoplan Reply is a leader in the SAP eco system. Syskoplan Reply gears its offers towards customers that are preparing for the future and use SAP solutions as the core digital platform for their companies. In doing so, Syskoplan Reply uses the latest SAP technologies, such as SAP Leonardo, SAP Cloud Platform and enterprise applications such as SAP S/4HANA, SAP SCM, SAP CRM, SAP SRM and SAP BI in order to implement solutions for its customers. For SAP S/4HANA Cloud SAP has selected Syskoplan Reply as an early adopter and preferred Lighthouse Partner.