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Gaming dynamics applied to online services have the power to guide and monitor user behaviour in real time, thus extending the traditional loyalty model and bringing it closer to the world of Social games.
Introducing gamification techniques into an existing web application does not mean just adding points and badges. Rather, it demands specific expertise to create a genuine game experience.
So the relevant business objectives need to be pinpointed, and the KPIs to measure progress against them must be determined at an early stage.
Once the target user base has been identified, the key behaviours to incentivise can be highlighted. It is important to analyse the users’ needs and goals in order to discover their motivational levers.
After the analysis stage, we devise the “Player Journey” – the set of activities and objectives that the user will be invited to pursue. The main stages in designing it are:
It is also vital to consider how to integrate these dynamics into the interface. Indeed, the user experience must be graphically attractive and engaging without unduly distracting users from their main objective.
Reply group’s Forge Reply is a specialist in the development of games for mobile devices, smartphones, tablets, both for the consumer market and for the enterprise market. Forge Reply is dedicated to the development of 2D and 3D titles/games for the main Application Stores and supports companies in the introduction of new modes of communication and participation, based on the interactive and involvement logics which are typical of gaming (problem solving, engagement, teamwork). Gaming provides companies with a new channel for reaching its clients, launching a new product, innovating the perception of its brand on the market and also creating innovative staff qualification and training courses.