Cloud Gaming

How 5G will shake up the gaming world

Reply’s Cloud Gaming sessions powered by the 5G network made it
possible to test the actual potential of the new generation network.

How 5G will shake up the gaming world 0


News & Communication

Modus Games and Reply Games Studio Announce Stylish Next-Gen Action Game Soulstice

Publisher Modus Games and Italian developer Reply Game Studios today announced the explosive, high-energy action game Soulstice during E3’s PC Gaming Show.


News & Communication

Reply enters into eSports

Reply announces its entry into eSports in collaboration with Totem eSports, a project born in 2019 that spent the year battling its way through the most competitive titles of the main ESL circuits, which for the 2021 season will be renamed Reply Totem eSports.


Reply Game Studios is the video game development studio of the Reply Group.

We are a team of dedicated professionals and we work hard to present our players with exciting AA games that feature high production values, deep gameplay experiences and engaging stories, on PC and next-gen consoles.

Thanks to our knowledge of the latest technologies and our highly trained professionals, we develop cutting-edge console, PC and mobile video games.



Our e-learning softwares are developed to allow children and kids to learn while playing, and to improve the training processes in company environments. With specifically developed video games we can strengthen the message of a marketing campaign thanks to the latest gamification mechanics.



Best Practice


Thanks to the extensive experience acquired in the B2C field, with the development of popular video games, as well as in the B2B domain, with the creation of learning software strongly specialised in the XR field, Infinity Reply designs and develops advergames and interactive 3D applications that integrate augmented and virtual reality, leveraging the latest technologies to create innovative digital experiences.


Digital User Engagement

Case Study

Stellar” results for mobile application in support of the Esselunga Star Wars promotion

The digital “life force” of Esselunga’s recent promotional success, the Star Wars Rollinz app was developed thanks to the creative and technological support offered by Infinity Reply, the Reply Group company specialising in gaming and digital user engagement services.


Case Study

A company-wide SAP CRM solution for SCHOTT

In order to improve the company's competitiveness, SCHOTT decided to implement a company-wide CRM solution. Syskoplan Reply supported the international implementation of a future-orientated CRM solution based on SAP HANA, which includes gamification elements.

Smart Glasses

Case Study

Magneti Marelli together with Reply take the Motor Show by storm with "Smart Glasses"

An innovative application has been combined with a sustainable paper design that, in a few simple steps, becomes a pair of 3D glasses. This is the immersive brand experience created by Bitmama and Forge Reply in cooperation with Magneti Marelli.

Magneti Marelli together with Reply take the Motor Show by storm with

Game & Mobile App


Reply let Barbie Fashionistas come to life

Reply has implemented a mobile App that acts as a virtual dressing room allowing the end users to change in real time the outfit of a 3D Barbie.​


20.07.2015 / Augmented Reality

News & Communication

Forge Reply develops the Toy Blocks app for Chicco

Based on augmented reality models and specifically designed for children between 18 months and 6 years of age, the Toy Blocks app is an application that brings interactivity to the traditional game. Forge Reply has partnered with Chicco on their project of extending physical games into the digital arena by developing the first in a series of augmented reality apps.

Forge Reply develops the Toy Blocks app for Chicco 0



The wait is over. Lonewolf Act 2 is available in the stores

After the success of Joe Dever’s award-winning Lone Wolf Act 1, Reply, in partnership with Atlantyca Lab and BulkyPix, announces the release of the Act 2: Forest Hunt, now available on App Store and Google Play. The Lone Wolf saga is back, with a brand-new story, a new combat system and stunning graphics.

The wait is over. Lonewolf Act 2 is available in the stores 0