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In recent years Boscolo, a well-known Italian tour operator with over 9,000 agencies across the national territory, has concentrated the development of its market based on the adoption of an omnichannel strategy, selling not only through travel agencies, but also directly to the consumer. In fact, thanks to the latest technologies, customers have changed the way they interface with the sales process.
Although the sales process in the travel world has a much more complex back office compared to that of physical products, due to the services associated with this industry (types of hotel room, extensions, excursions, insurance, etc.), the consumer nevertheless wants to be able to access products wherever they are and whenever they prefer.
In order to position themselves within a scenario characterised by extensive business growth potential Boscolo Tours decided to invest in a Digital Transformation project.
Full autonomy of content editors in configuring, modifying and publishing the web portal content
The high integrability achieved between Oracle WebCenter Sites content and business data
The complete re-engineering of back end services thanks to automated and correctly configured processes
Consistent, emotive and extremely functional cross-channel navigation
Thanks in large part to the dynamism of the data model, the solution implemented facilitates the availability of a tool that guarantees the full autonomy of content editors in configuring, modifying and publishing the web portal content (including in several languages).
The solution was further complemented by the high integrability achieved between Oracle WebCenter Sites content and business data when displaying specific information in a reserved area or in generating dynamic PDF documentation. This was also the case in the purchase funnel, which consists of a Single Page Application that consumes data returned from backend services and displays the CMS contents.
The adoption of the Oracle Integration Cloud supported by the Oracle Storage Cloud, has also enabled the complete re-engineering of back end services thanks to automated and correctly configured processes that enable extremely complex operations to be carried out between different systems.
The new Boscolo website created with this model and available in different languages based on the specific country, enables Boscolo to have a point of entry to its online booking world for the various consumer segments, thanks to a consistent, emotive and extremely functional cross-channel navigation. Indeed, the appealing and responsive front end allows consumers to retrieve, in a clear and intuitive way, all the necessary information relating to a trip and to complete the booking and purchase thanks to a funnel model configured to run as a wizard.
Founded in 1978, Boscolo Tours S.p.A. is an Italian Tour Operator company based in Padua. The company offers its customers unique and unforgettable travel experiences characterised by a highly flexible configurability for each trip, in order to meet all requirements.
Boscolo Tours offers guided trips, tailored itineraries and Boscolo Gift boxes with destinations all round the world.
Technology Reply is the Reply Group company that specialises in the design and implementation of innovative solutions based on the latest Oracle technologies. Thanks to its in-depth expertise and experience gained in over 20 years of business activity, Technology Reply supports its customers in their processes of innovation and digital transformation, with a team of professionals who are able to step in and provide support at all stages of the project life cycle: analysis, design, implementation, go-live and operation. Technology Reply serves as a reference partner for the various on-premise and cloud-based Oracle technologies: Big Data, Analytics, eCommerce, Mobile, Identity and Access Management, as well as Content Management. Supported by its agile culture, Technology Reply is becoming a leader of emerging technologies, implementing Artificial Intelligence and Machine Learning infrastructures, DevOps-based microservices and cognitive technology projects for a wide range of needs, industries and customers.