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KEYBOARD & MOUSE
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VIRTUAL & AUGMENTED REALITY
BRAIN - COMPUTER INTERFACE
Here's an overview and illustration of the relevant trends around Human Machine Interfaces, based on their appearance in trade media, mass media, patents and scientific publications.
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Established trends offer merely low business potentials for new players as the market is
already saturated and consumer interest is steady or going down.
Niche trends offer a great potential for differentiation and could only be on the verge to
becoming an upcoming or booming trend.
Booming trend fields are exploited with opportunities for old and new players alike,
serving the rising consumer interest.
Capitalizing on an upcoming trend early allows companies to establish as a leader before
others have the chance to.
Timeframe: September 2016 - September 2018 For comprehensibility, values for
volume and growth are standardized and normalized. (values from 0-100)
The arrow in the illustration above implies a typical trend development and a life cycle from a small and growing trend – which is discussed in relatively few scientific articles and publications – to a larger, established trend with stagnating growth, which has long been discussed in various media and has shifted from niche circles into the mainstream.
Human Machine Interfaces are shifting to being gateways to evermore natural forms of communication between humans and machines. Hence, we find ourselves in the journey further towards full immersion, a world in which our reality is overlaid, mixed and even extended with the digital sphere.
For businesses, the path towards such a world is characterized by a myriad of opportunities.
Amongst many others: closer, more engaging, more personalized and much more emotional customer interactions, better ways of visualising and analysing information.
Voice technology triggers interest and investments and its impact on individuals and businesses is increasingly significant. This is reflected by the increasing media attention for Voice Control and Smart Assistants. These are very much correlated and led by the big players who have fiercely competed by launching their smart speakers with integrated digital assistants. Among the list of the biggest players, led by the usual suspects Google, Amazon and Microsoft, is also high-end speaker company Bose. Companies experiencing the highest growth rates since 2016 are Facebook, which wants to compete the incumbents with Facebook Portal, and the music system company Sonos, with its Sonos One, a smart speaker allowing use of Alexa and Google Assistant.
allow people to use voice input to control computers and other devices.
are software agents that can perform tasks or services.
are electronic in-ear-devices designed for multiple purposes, ranging from wireless transmission to communication objectives.
With advances in machine learning, voice assistants are able to automate more and more tasks: This ranges from the fact that hands are no longer needed for input to the possibility of letting the assistant complete entire tasks, such as taking minutes, e-mailing or even telephoning. This increases productivity and leaves more time for more meaningful tasks.
Extended Reality (XR) revolutionises both our way of consuming and our way of interacting with people and our environment. The technologies combined under XR enable completely barrier-free communication and eliminate geographical distances. Augmented, Virtual and Mixed Reality support the engagement and motivation of consumers through strong, immersive experiences, lead to cost reduction and more security through virtual representation as well as more efficiency and a more productive environment.
is the ability to control a computer system without direct body contact, purely through movement.
is an artificial, computer-generated simulation of a real environment.
overlays reality with computer-generated extensions or improvements.
are a set of technologies enabling a 3D vision of contents without the need of wearable devices.
are wearable computer glasses that add information alongside or to what the wearer sees.
The advent of Extended Reality offers companies countless and unprecedented opportunities to reinvent traditional marketing through better storytelling opportunities and immersive experiences and to leverage immersive marketing. VR lets people dive into brand or product stories, while AR offers the integration of an additional layer of information into the real world.
Progress in immersive technologies and neuroscience is increasingly suggesting that a world in which humans are fully connected to computers may not be so far away. Already today, the latest developments, especially in science and medicine, show that it is possible to connect the human brain to computers in order to control them with mere thoughts or even to exchange simple thoughts between people – be it via headsets or brain implants. Right now, start-ups lead the list of most frequently mentioned players within expert media. Companies experiencing the highest recent growth rates are led by Proteus and Microchips Biotech who want to revolutionise drug delivery within the body with microchip-based implants. Abbott takes the third place by entering the market with Confirm Rx, an insertable cardiac monitor. Top patent filings have been made by Oculus, Lenovo and Bae Systems.
are direct communication pathways between an enhanced or wired brain and external devices.
also known as human enhancement aims at “improving” the human body and its performance through artificial means, such as implants or electronic tattoos.
It's easy to think "That doesn't even exist yet" when full immersion technologies are discussed. The opposite is actually the case. Many companies are already working on mind-controlled headsets, communication via thought transmission or computer chips for the brain. One example is Emotiv’s “Insights” Headset. Users can control electronic devices such as televisions and drones. They can also monitor their neuronal processes with the aim of monitoring and optimizing their mind, such as improving concentration and reducing stress.
Full immersion technologies lead to a world in which the exchange of information with machines and other people takes place instantaneously. We will be able to share ideas, feelings and memories with friends through mind control and open up an unimaginable world of frictionless, intimate communication and networking.
Brain-machine interfaces could be used to improve human perception. By coupling our brain with computers, AI-controlled assistants and the Internet, we could one day not only have instant access to the world's information, but also download know-how into our brain or even merge it with super-intelligent AI systems.
Immersive technologies will in many ways lead to disruption in the healthcare industry as they enable the recovery of diseases that are currently often incurable: from the treatment of severe depression or PTSD and other mental illnesses, to the cure of Parkinson's disease, to helping paralyzed patients walk. In addition, drug release could change completely and become more neurology- and data-driven as suitable brain-machine-interfaces become available.
By connecting our minds with computers, they can store any form of data transmitted by our neurons, i.e. thoughts, memories or feelings. In the future, this could be used to make virtual copies of ourselves that can be stored to one day create our immortal digital self. That, at least, is the vision predicted by the American inventor, Futurist and Google's Director of Engineering, Ray Kurzweil.
SONAR is an innovative, Data-as-a-Service Tool for quantified foresight.
It recognizes, compares and analyzes existing trends, and identifies new developments in real-time.