Triplesense Reply signs the production of the first AI-Crafted spot for Fiat, created with Google’s VEO.

Turin, January 21

The Creative Technology Hub of Triplesense Reply, a creative and design agency, has produced a special project for the commercial TV of Fiat Pandina, conceived by Publicis Collective. The result is a visual story that transforms the icon of Italian mobility into the protagonist of a colorful and joyful interplanetary adventure.

The ad is set in an extraterrestrial universe, where aliens cannot resist the charm of Italian-ness. Here, characters and environments come to life thanks to the know-how of Triplesense Reply and a highly technological workflow.

Thanks to an advanced approach in the creative control of artificial intelligence tools, Triplesense Reply has generated the entire visual world of the film, creating an AI casting for the protagonist, developing the character design of the aliens and building the video sequences with the help of AI. In this way, engaging, highly coherent, and realistic scenes have been created, setting new standards in the video production industry.

Using Veo – Google's high-resolution video generation model – on the Vertex AI platform of Google Cloud, the production team was able to create immersive scenarios and hyper-realistic characters. Thanks to Google technology, the project was completed in very short timeframes, accelerating the entire production process and allowing for an output of the highest quality more quickly.

With the support of Infinity Reply, a company in the group specialized in 3D modeling and animation, the car models were integrated and animated ensuring the maximum realism of the product and achieving a result of high technical precision.

The work combined AI, 3D, and VFX to produce a cinematic quality content, allowing for agile management of the process and an execution perfectly aligned with the creative needs and timelines of the brand.

The collaboration with Fiat in this project further strengthens the positioning of Triplesense Reply in the creation of AI-driven content and marks the beginning of a path aimed at evolving the video production process.