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The Future of eCommerce in an AI First World

Join industry leaders as we explore how brands can stay visible, relevant, and commercially successful as AI transforms how customers discover, choose, and buy.

Info
March 19, 2026
4:30 – 9:00 PM GMT
Bvlgari Hotel, 171 Knightsbridge, London SW7 1DW
English

eCommerce is entering its conversational era.

What you'll learn and take back

In an AI-first world, eCommerce discovery is being rewritten. Search is becoming conversational, journeys are becoming personalised, and AI is reshaping every touchpoint from research to purchase and beyond. Join industry leaders as we explore how brands can stay visible, relevant, and commercially successful as AI transforms how customers discover, choose, and buy.

Join us for an exclusive evening at The Bulgari Hotel, London, where we’ll explore how Artificial Intelligence is redefining product discovery, store journeys, and customer relationships — and what this means for brands today.

Agenda

16:30

Welcome Drinks & Networking

17:00

The New Rules of Discovery with Threepipe Reply

An opening perspective on how discovery is shifting from keyword search to conversational and multimodal experiences. Threepipe will explore what’s changing, how brands can analyse product visibility in this new landscape, and how to improve discoverability through Answer Engine Optimisation.

17:20

Conversational Commerce in Action with Cognita Reply

A live demonstration of how ChatGPT enables personalised, guided purchasing journeys showing how Artificial Intelligence supports customers from initial research through to product selection and purchase.

17:40

AI-Powered Store Journeys with Retail Reply

A showcase of how Artificial Intelligence is transforming the in-store experience, including specialist product sales, order management, returns, and merchandising — connecting physical and digital retail touchpoints.

18:00

Turning AI Conversations into Customer Relationships with OpenAI

An update on the latest innovations in Apps in GPT, demonstrating how businesses can show up directly inside AI experiences — supporting the full customer journey from discovery and purchase to post-sale support and repeat engagement.

18:20

Panel Discussion & Audience Q&A

A short discussion bringing together speakers to reflect on key themes and answer audience questions.

18:45

Dinner Served

Continue the conversation over dinner, with time to connect, reflect, and explore opportunities together.