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The Future of eCommerce in an AI First World
Join industry leaders as we explore how brands can stay visible, relevant, and commercially successful as AI transforms how customers discover, choose, and buy.
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eCommerce is entering its conversational era.
What you'll learn and take back
In an AI-first world, eCommerce discovery is being rewritten. Search is becoming conversational, journeys are becoming personalised, and AI is reshaping every touchpoint from research to purchase and beyond. Join industry leaders as we explore how brands can stay visible, relevant, and commercially successful as AI transforms how customers discover, choose, and buy.
Join us for an exclusive evening at The Bulgari Hotel, London, where we’ll explore how Artificial Intelligence is redefining product discovery, store journeys, and customer relationships — and what this means for brands today.
Agenda
16:30
Welcome Drinks & Networking
17:00
The New Rules of Discovery with Threepipe Reply
An opening perspective on how discovery is shifting from keyword search to conversational and multimodal experiences. Threepipe will explore what’s changing, how brands can analyse product visibility in this new landscape, and how to improve discoverability through Answer Engine Optimisation.
17:20
Intent-to-Execution Commerce — AI Orchestrating a Life Event with Retail Reply
A live demonstration of how AI moves beyond conversational search into full intent orchestration.
See how a single life-event prompt - moving into a new home - is transformed into a structured, budget-aware purchasing plan. The AI dynamically allocates spend, optimises logistics, balances operational constraints, and reconfigures decisions in real time - shifting retail from product discovery to intelligent execution.
17:40
Autonomous Household Commerce — The Rise of the Personal AI Agent with Cognita Reply
Building on the move-in scenario, this session showcases how commerce evolves from one-time transactions into delegated household management.
Discover how a persistent AI agent monitors consumption patterns, predicts replenishment needs, optimises cost and sustainability, plans meals, audits pantry inventory, and executes purchases - transforming retail into an always-on personal commerce partner.
18:00
Turning AI Conversations into Customer Relationships with OpenAI
An update on the latest innovations in Apps in GPT, demonstrating how businesses can show up directly inside AI experiences — supporting the full customer journey from discovery and purchase to post-sale support and repeat engagement.
18:20
Panel Discussion & Audience Q&A
A short discussion bringing together speakers to reflect on key themes and answer audience questions.
18:45
Dinner Served
Continue the conversation over dinner, with time to connect, reflect, and explore opportunities together.
Cognita Reply is an OpenAI partner focused on one thing: helping organisations use generative AI in ways that genuinely matter. We work closely with teams to turn curiosity into capability—designing and delivering practical OpenAI solutions that people actually want to use. No hype, no over-engineering—just thoughtful, responsible AI that makes work easier, faster, and more effective.