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13 and 14 April 2021
This year's event
ECR live! @home 2021 takes place virtually around the main topic of
"Category Management & Shopper Marketing". On 13 April 2021, participants gain deep insights and information on the topics of shopper experience, category management, e-commerce, digitalisation and sustainability, which are currently in the focus of trade and industry.Experts and interested parties in the areas of shopper marketing, category management, purchasing and sales can expect exciting best practices, lectures, theme sessions and bar camps from internationally active companies.
In the breakout session on 13 April on the topic of
"New Technologies for the ideal Placement and Promotion" 4brands Reply is represented with a presentation on the topic of
"Price Sensing - Digital Collection of Promotional Prices across all Sales Channels". The experts present their approach on digital price sensing, which can be used to optimise promotion and sales conditions and improve sales planning (demand sensing).
13. April 2021Breakout-Session, 1:00 - 2:30 p.m.:
New Technologies for the ideal Placement and PromotionSpeech, 1:45 - 2:05 p.m.:
Price Sensing - Digital Collection of Promotional Prices across all Sales ChannelsSpeaker: Alexander Kottkamp, 4brands Reply
Using methods of artificial intelligence, we succeed in scanning the promotion prices available online in stationary trade as well as the prices of all products offered on online marketplaces. The price information, which is already available before the sales start, is used in marketing, in the optimisation of promotions and sales conditions and in the improvement of rolling sales planning (demand sensing). Inour session, we present our approach to digital price sensing.
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