ECR Day 2025

September 30 - October 1, 2025

BONN

For over 20 years, ECR Day has been synonymous with knowledge transfer, inspiration, and forward-looking ideas. As a key industry event in the world of retail and consumer goods, it will bring together in the World Conference Center Bonn leading decision-makers to discuss current challenges, developments, and groundbreaking technologies in a practical way—with a focus on sustainability, efficiency, and entrepreneurial viability. The experts from 4brands Reply will once again be giving a presentation this year and look forward to exchanging ideas with you.

Shopper Experience Forum - We are part of it!

Following its successful UEFA EURO 2024™ campaign, the Bitburger Brewery Group is focusing on direct, personalized interaction via app in 2025 with mobile-first solutions from 4brands Reply. Exclusive promotions and proximity to the target group create genuine customer loyalty and activate consumers digitally. You can find more insights to the Bitburger-Case-Study here.

Presentation:
Vom Kronkorken zum digitalen Erlebnis: Wie Bitburger mit datengetriebenem Marketing dort ist, wo die Zielgruppe lebt
October 1, 2025 12:35 - 12:55 pm
Speaker:
Laura Paktas, 4brands Reply
Samara Tribuzio, Bitburger Digital GmbH

Our highlights: 

• Mobile-first solutions enable direct communication with the target group.
• Personalized interactions increase relevance for consumers.
• Exclusive promotions encourage user participation and activation.
• Digital proximity strengthens sustainable customer loyalty.

Meet us on October 1 in the Shopper Experience Forum !

Further information can be found on the official website.
If you have questions or need more information, please contact us directly.