On May 19th, Discovery Reply will be one of the key participants at the Lifestyle Innovation Day 2025, taking place in Lugano. The event, a major reference point for brands, companies, and professionals in fashion, retail, lifestyle, and design, offers a unique opportunity to explore emerging trends and the pivotal role of digital technologies in reshaping the industry.
On stage, alongside Matteo Molon, Digital Business & CRM Director at OVS, Discovery Reply will share a successful case study built on strategic collaboration, shared vision, and continuous technological innovation. The talk, titled “Co-innovating with AI: a New Model for Digital Production and Supplier Integration” will delve into the acceleration driven by OVS in its digital transformation journey, with a focus on Discovery’s Digital Experience Management (DXM) solutions: from the DAM system to the PhotoShooting Workflow platform, with particular emphasis on Digital Production processes.
It will also be an opportunity to present the evolutionary roadmap of Generative Artificial Intelligence applied to key creative processes such as automating quality control of photographic shots and integration with Virtual Try-On solutions, supporting an increasingly efficient, personalized, and sustainable retail experience.
The partnership between Discovery Reply and OVS has, from its inception, promoted an integrated and innovation-driven approach that has helped strengthen the brand’s omnichannel presence, optimize creative and production activities, and deliver tailored experiences for consumers.
Lifestyle Innovation Day thus confirms itself as a privileged observatory for exchanging ideas, generating inspiration, and building relationships, placing AI and digital technologies at the heart of shaping the future of fashion retail. Discovery Reply will be proudly present alongside OVS, a long-standing partner in this co-innovation journey.
Discovery Reply
With deep expertise in Cloud Computing, Digital Media, and Systems Integration, Discovery Reply specializes in developing advanced end-to-end Digital Experience Management (DXM) solutions for the management and distribution of branded multimedia content and digital assets. Its comprehensive suite of enterprise-level technologies and vertical applications is designed for the digital media market, fostering new business models and omnichannel strategies.