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Social Branding

Best Practice

Social branding, the new paradigm for business communication

The term "Social Branding" embraces all the modern brand-communication and -presence activities aimed at building a relationship/conversation with the brand’s consumer base.

FOCUS ON: Social Networking & Crowdsourcing,
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Social Branding is a communication arena where – for the first time ever – companies are not positioned above their target market (in a “top down” model typical of classic advertising). On the contrary, they meet the market on a one-to-one basis, through personalised engagement and tailored storytelling of their needs and expectations. The phenomenon is as important as the advent of commercial television and its profound influence on the brand-communication market several decades ago.

This new frontier’s main media arenas are global platforms like Facebook, Twitter, YouTube, Instagram, Pinterest and, more recently, WhatsApp and Wechat, which draw in millions of people worldwide every day.

Whichever platform you want to be present on, for your Social Branding to be effective, your brand must operate simultaneously on 3 distinct levels:

  • Technological, to ensure effective access to the language of the platforms and devices and to monitor/analyse the target group’s digital behaviour.
  • Strategic-Marketing, to ensure that the project concept embodies the brand values and that the outcomes reflect the objectives.
  • Creative, to ensure high-quality engagement and interaction with the user by producing tailored content and to increase the potential for the message to go viral.

In this arena, Reply group offers a wide range of solutions to support social-branding approaches. Each is handled by a dedicated company with considerable vertical expertise in the specific field:

  • Bitmama, the group’s Creative Digital Agency, which plans, creates and coordinates social-oriented multimedia communication campaigns.
  • Forge Reply, specialists in creating digital games for target-engagement operations
  • Like Reply, specialists in designing and building apps for the social world.
  • TamTamy, dedicated to developing and coordinating company Social-Networking systems.
  • Triplesense Reply, from Germany, a leader in Mobile solutions for Social Networks.
  • Avvio Reply, a British firm specialising in Social-oriented Communications for company workforces.

All Reply’s offerings can be integrated together as modules in a single brand-communication project, even if several companies are involved.

RELATED CONTENTS

Crowdfunding

Best Practice

Crowdfunding: is it the right time for banks?

On an almost daily basis the press talk of diverse projects funded by participatory finance. Everyone finds their niche whether it be the "contributor" who is involved in the output of a project and receives a reward or "the project leader" who finances and publicises it, or the "platform" itself which receives commission for services provided by bringing together the contributors and project sponsors.

Crowdfunding is it the right time for banks? 0

Digital Asset Management

Case Study

P&S CHANNEL: THE CNH INDUSTRIAL PARTS & SERVICE DIVISION INTERNAL-COMMUNICATION HUB

For the Parts & Service division at CNH Industrial, Reply has created P&S Channel, an internal-communications initiative developed with the contribution of two Reply mainstays, in TamTamy™ and Discovery Reply Multimedia™, supplied in Software-as-a-Service (SaaS) guise.

P&S CHANNEL THE CNH INDUSTRIAL PARTS & SERVICE DIVISION INTERNAL-COMMUNICATION HUB 0

Enterprise Social Network

Product

TamTamy™

The Enterprise Social Network solution TamTamy™ is Reply’s response to the emerging communication, Engagement, training and cooperation scenarios. It can be applied both in business (for employee networks, participative intranets, and Social Learning) and in the public sphere (consumer or business-to-business communities) as a highly customisable and integrable Mobile-ready tool.

GO TO THE WEBSITE!

TamTamy™ 0
 
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