Digital Experience

Shaping the Future with Human Centered Creativity and Technology Innovation

No. 1 IN THE BVDW INTERNET AGENCY RANKING

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I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

The experts for holistic Digital Experiences

Reply relies on innovative technologies, data-driven insights and hands-on creativity to create a compelling digital experience that involves brands, customers and employees alike. We meet the complex challenges of our clients with highly efficient, integrated solutions, developed by a collective of industry leading experts in an extensive network. Customer centricity and human-centered design are Reply's credo – these guiding principles ensure that the products, services, content and experiences offered meet the needs and desires of our customers and end users.


Advanced Analytics and Data Science infuse our creativity and build the foundation to improve marketing results and to create new business opportunities. We think in eco-systems and journeys rather than in applications. This enables us to create scalable platforms for communication, commerce and digital services – customized, targeted and in high-performance.


SHAPING THE FUTURE

THE DIGITAL EXPERIENCE WEBINAR SERIES FROM REPLY


Get ready for exciting insights, practical examples and direct exchange with Digital Leaders and Experience Enthusiasts!
Click through the always growing list of topics covered in our free webinars. As soon as the registration for a session is open, you can sign up directly via link:

 

 

The Three Layers of Experience

In order to shape the future of your company, it is important to focus not only on the customer and brand experience but also on the employee experience: creating great customer experiences starts with your employees.

Customer Experience

Customer Experience

A great experience influences purchase decisions. It makes customers willing to spend more and stay loyal longer. Yet there is still a huge gap between what customers expect and the experience delivered - creating an opportunity sweet spot for your business.

Closing this gap requires deep insights, strong ideas and the creativity to apply new technology concepts correctly.

Brand Experience

Brand Experience

Without an outstanding brand experience, there will be no customer experience to deliver. It serves the consumer even before he becomes a customer. Great brand experiences not only communicate - they connect and bring a person into a lasting and meaningful relationship with a brand.

Authenticity, purpose and personalization are the future cornerstones of a successful brand.

Employee Experience

Employee Experience

A great customer experience is not possible without an outstanding employee experience.

Providing employees with the tools, awareness, room to make decisions, new working models and access to customer experiences are the cornerstones of a truly customer-centric organization.

REPLY'S DIGITAL EXPERIENCE OFFERING

Reply's Digital Experience offering is based on our belief in the effectiveness of engaging digital experiences created with a focus on the customer and using technological expertise.

Full thinking and Delivery – for engaging experiences

Strategy

Build the foundation

Based on validated insights from empiric research and data analytics and creative and innovative thinking applied to real-world and business problems

  • Creative & CX Strategy
  • Brand Planning
  • Design Thinking
  • UX Research
  • Trend Detection
  • Innovation Consulting
  • Data-driven Insights
  • Advanced Analytics

Experience Design

Make it tangible

Rely on our ability to craft the right purpose and stories for an engaging brand experience. With premium UX and UI, always validated and seamlessly integrated.

  • Brand Experience
  • UX/UI
  • Service Design
  • Prototyping
  • Corporate Design
  • Campaigns & Storytelling
  • Creative Production

Solutions

Apply on all channels

As every interaction counts we deliver on all channels from classic web to mobile, omnichannel commerce, connected products and voice over to virtual and real-life experiences.

  • Product & Brand Sites
  • Corporate Portals
  • Design Thinking
  • Service Ecosystems
  • Commerce platforms
  • Mobile Solutions
  • Connected Products
  • Voice & Machine Interfaces

Activation

Grow your audience

We drive measurable and meaningful traffic to your touchpoints by combining our data insights with media, smart marketing automation and compelling content.

  • Social Media
  • SEA/SEO
  • Display / Programmatic
  • Content Distribution
  • Performance Marketing
  • Marketing Automation
  • CRM / Loyality
  • DSO / Marketplaces

Organisation

Prepare your team

Making the most of digital doesn’t begin with your audience, but with the employees of your organization. We help you to unlock the potential of your team.

  • Employee Experience
  • Sales & Marketing Transformation
  • Assessments & Trainings
  • Venture Design
  • Design Management
  • Agile Coaching
  • Change Support

Implementation

Technology backstage

We, as architects, build and run the business-critical foundation of your for CMS, CRM, sales, commerce and marketing automation. From major technology to open source.

  • Tech Consulting
  • Architecture
  • Frontend & Backend
  • DXP / CMS
  • DMP
  • Asset Management
  • Commerce Systems
  • Infrastructure / DevOps
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    Interaction

    Every interaction counts. Before a consumer makes a purchase, he often comes into contact with the brand at up to 20 touchpoints. And every single interaction contributes to the overall experience. Orchestration of a consistent and reliable voice throughout all available channels is what Reply Digital Experience stands for and what customers increasingly seek in today‘s world.

  • Creativity

    Creativity - supported by data and technology. Data enables us to make businesses more customer-centric and to close the gaps between expectations and experiences. With our portfolio we combine data and creativity to make marketing more creative and cost effective.

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    Experience

    But above all it is a human experience. For us it is all about building a deep empathy with the people we are designing for and to immerse ourselves into their lives, to create solutions that really matter. Being the advocate of the customer, we provide insights based on ethnographic research, data analysis and user testings.


The Tech-Influencers of Digital Experience

The near future and the success of the Digital Experience will be shaped by developments in the areas of voice control,
artificial intelligence & machine learning as well as mixed reality. These are all technologies that are being driven forward at a rapid pace.
Reply is dedicated to exploring the possibilities in all three areas.

Voice & Conversational

Marketing will take place even more strongly between people and machines. Therefore, we urgently need to explore and understand how to bring emotion and empathy into this relationship. Because emotion is and remains a decisive factor in marketing. To design dialogues that feel natural, include brand values, deliver comprehensive results and lead to the desired action will be the key challenge.

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AI & Machine Learning

Artificial Intelligence will help marketers to predict very accurately which content is most relevant to their audience, when they are sensitive to it, and even what their next action will look like and what triggers are needed to achieve success. We should prepare ourselves for the fact that specific decisions in the future will be made and implemented more quickly by a software, eliminating assumptions by intelligent automation - and thus more space is created again for creativity and strategy delivered by human marketing teams.

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Mixed Reality

As a hybrid of both AR and VR, Mixed Reality (MR) will be the next big paradigm shift in customer facing experiences after the rise of smart phones. By combining several types of technologies including sensors, advanced optics and next gen computing power and networks it will provide the user with the capability to overlay augmented holographic digital content into real-time space, creating scenarios that feel unbelievably real. MR will offer brands and advertisers the ability to connect, interact and sell to consumers in ways that never existed before. Although MR devices are still not completely ready for the mass market we support our clients in taking the first steps.

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News & Success Stories


Digital Experience

Case Study

A modern digital experience for pencils with a long history

Neveling Reply is the International Technical Lead Agency for CMS and e-commerce at Faber-Castell. In this role the agency accompanied the long-standing company on its way towards digitisation with the design of a new website with an integrated web shop.

A modern digital experience for pencils with a long history 0

22.05.2020 - 24.05.2020 / ONLINE

Event

Reply Creative Challenge 2020

The Reply Creative Challenge is a team-based competition open to students and creatives from all over the world who compete in the development of a creative concept assigned by a jury of experts.

challenges.reply.com

STAY TUNED!

Reply Creative Challenge 2020 0

Restart your Business

Best Practice

Reshape customer experiences for the new normal

Now is the time to redefine your Customer Experience by designing new products and services to be distributed across all channels, with communication plans that are aligned with the business after a challenge like COVID-19.

Case Study

How to be successful on Amazon? Get a load of your reviews!

The creative agency of Reply, Bitmama, and the data driven marketing company Like Reply work together for a 360° strategic consultancy dedicated to the Amazon world.

How to be successful on Amazon? Get a load of your reviews! 0

26.05.2020

News & Communication

Reply - Digital Experience Companies maintain the lead in the BVDW Internet Agency Ranking

For the second year in a row, the Reply - Digital Experience corporate group of agencies and tech companies has achieved the top ranking of the Bundesverband Digitale Wirtschaft (BVDW) e.V. (German Digital Industry Association) with the highest turnover in Germany.

Digital Marketing

Article

The Customer Experience Conductor

Pure communication specialists clear the desk for tech-savvy customer experience conductors. Along the customer journey they orchestrate communication and experiences across all touchpoints and offer the customer an all-embracing experience with a brand, product or service – customer-centric, data-based and supported by tools that employ machine learning and artificial intelligence.

The Customer Experience Conductor 0

Mobile App

Case Study

MILES & MORE APP

Miles & More is Europe’s leading frequent flyer and rewards programme. Open Reply has transformed the Miles & More app into a fully-fledge digital channel for the brand that strengthens user engagement in the long term via mobile touch points and continually improves the service to members.

MILES & MORE APP  0

Chatbots

Best Practice

Chatbot for Automotive

Reply supports customers in the automotive industry by implementing ChatBot applications for Car Configurators, After Sales Services and Customer Interaction Center Support.

Emotional Digital Experience

Case Study

Global dialysis service portal for Fresenius Medical Care

Fresenius Medical Care's new dialysis service portal offers customised content and relates emotional stories that address every target group worldwide. Thus, the portal helps to improve the lives of dialysis patients and represents a benchmark for competitors. Triplesense Reply developed the concept for the service portal, which presents emotional stories and facts on dialysis.

Global dialysis service portal for Fresenius Medical Care 0