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Quantify and rank trends based on comparable trend metrics
Identify most relevant trends specific to your company, position or task
Analyze and access the most relevant trend documents to gain in-depth future insights
Find out about successful start-ups for cooperation or investment
Discover the latest trends and see how they evolve in the future
Monitor innovation fields and projects – your own or your competitor’s
TD Reply, a Reply Company, developed SONAR together with DFKI, the German Research Center for Artificial Intelligence, to ensure sophisticated scientific trend measurement.
Like a real sonar the system sends out pulses and listens for echoes hidden in the ocean of our trend database. The discovered signals and trends will be analyzed and clustered to make exploration, validation, and prediction as easy as possible.
SONAR provides elaborate ways of data visualization to allow immediate understanding of trend data in every situation and for every user – combined with a sleek user experience.
Have actionable knowledge and arguments ready just one click away
Discover new trends in real-time and see what drives future innovations before others do
Skip resource-intensive desk research and use an intelligent data mining system
Enjoy excellent advisory and trend reports from the trend experts at TD Reply
SEARCH, EXPLORE AND COMPARE TRENDS OVER A PERIOD OF TIME
The Trend Explorer is your easy access to the SONAR Trend Universe, our scientifically researched trend catalogue. Trend Explorer enables you to search for topics of interests by displaying all related trends as well as to filter and rank trends by specific criteria. This section provides you with details of the selected trend and its dynamics for in-depth exploration. Within the Trend Development section, you may also compare one trend with multiple others.
IDENTIFY WEAK SIGNALS AND TRENDS
The Trend Detector supports you with explorative identification of weak signals and spotting of topics with our applied text mining algorithms that extracts and clusters terms and phrases frequencies into distinctive signal clusters. You can explore signal clusters and already defined trends as well as related signals and their interrelations via list view or network view. You can also use the search bar in the detector map to find patterns within the signal sub-set.
CREATE AND MANAGE TRENDS & CUSTOM FILTERS
The Trend Editor is your go-to-hub to search, filter, sort and add trends that you detected and saved. Clicking on a trend will display the trend description and enable you to edit your trends. The basic functionalities for setting up your own trend entail adding a title to the trend, a short trend description, an extended trend description, the possibility to categorize your trend, as well as defining ‘trend queries’ to analyze the SONAR data. For advanced analysis you can create custom filters.