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Webinars

OPPORTUNITIES TO HELP LOCAL BUSINESS GROW BY DIGITAL MARKETING

WEBINAR (Italian Language)

12 - 19 - 28 May 2020
From 4.00 to 4.45 p.m. CET

FIRST APPOINTMENT

MAY 12, 2020 | FROM 4.00 TO 4.45 P.M. CET

Online and Offline Customers Journeys provide unique insights to the Brand Company as to the Local Business with the opportunities to improve the customer experiences. Thanks to the Partnership with Google we will present the new omnichannel landscape and how the Local marketing is changing. The Like Reply’s acquired experience with the Retail Digital Network leads the way towards increasing the digital presence for each Retail Network (eg. dealers, franchisees, sales). The local digital presence needs to be planned and coordinated, in order to make communication be consistent with the Corporate Brand guidelines and to make results be monitored. During this first session we will deep dive with our Partner Yext to learn how the Local business needs to engage by digital local marketing to attract and to get in relationship with local clients.

Second Appointment

MAY 19, 2020 | FROM 4.00 TO 4.45 P.M. CET

The digital challenge is first of all to show the local business to customers nearby at just the moment they need your services and products. It comes to reality by keeping the advertising local with an easy way of action. Like Reply exploits technology to enhance digital targeted and local advertising solutions: Welcome to bLocal tool! How to manage a whole Retail or Dealers, Franchisees Network in terms of budget, message, geolocation on digital advertising campaigns? We will present the Like Reply platform which makes possible to easily configure digital advertising services directly purchasable and customizable through a marketplace by the local businesses. Thanks to the speech Partner Google we extend the conversation to the available products and solutions in this area as store visits, local campaign, and local catalog ads.
Third Appointment

MAY 28, 2020 | FROM 4.00 TO 4.45 P.M. CET

The Corporate Brand and the Local businesses need to face off a couple of critical decisions on creative production about how to be consistent with the brand guidelines and to make cost efficiency when they have a various products portfolio to communicate on the digital channels. The right balance in between allows to improve digital campaigns in terms of customer experience. The dynamic creative solution permits to centralize the content management simplifying:
- 1. The content changing without acting directly on the template
- 2. The integration of any new player
- 3. The trafficking activities
With the special participation of Google in Live Webinar we will explore how the dynamic creatives system enables the advertisers to deliver unique and useful visual experiences to consumers.