Advergames, an entertainment model for any marketing objective

WEBINAR (Italian Language)

June 3, 2020 | from 4.00 to 4.45 p.m. CET

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I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

WEBINAR OVERVIEW

The popularity of advergaming pushes more and more companies to invest heavily in video game marketing campaigns. However, to successfully achieve your promotional goals, it is important to focus on the most effective strategies and ways to keep players/consumers in focus. In this webinar we will analyze the various types of advergames, successful cases, the most common technologies and methods of gamification, we will observe which are the most well-established gameplay mechanics and how each has peculiarities suitable to support specific marketing purposes, from brand awareness to product promotion, from GRP to loyalty.

WHY ATTEND

Knowing the different models of integration of a brand within an advergame and how they involve the player allows you to choose the content and UX mechanics that best suit the client's advertising strategy.

WHEN AND WHERE

On June 3rd 2020 from 4.00 to 4.45 p.m. CET

The online session will run for 45 minutes and will be held in Italian.

REPLY WEBINARS

Reply's Webinars series covers all industries and spans the latest innovation trends.