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19 February 2016
Reply, specialises in the design and implementation of solutions based on new communications channels and digital media, is opening its first
Design Thinking Lab for the development of innovative solutions in the area of digital transformation and
Industry 4.0 in
The digital transformation offers new opportunities to companies as well as new challenges for their business. What is needed are new ways of thinking which enable innovation in the use of connected products and provide the basis for new services and business models.
Reply's new Room for Innovations offers a creatively stimulating environment for the development of innovative concepts through the use of the
Design Thinking methodology. Design thinking is a comprehensive approach to create solutions by stimulating creativity in working groups of participants from different areas. It is an innovating process that allows the development of new solutions for any given problem. Concepts are created and then revised in various cycles and tested using prototypes. The focus is on users' needs in order to ensure that the final result is tailored to actual user demands.
Reply's Design Thinking Lab offers interested parties and clients the perfect spatial conditions for creative developments and the opportunity to leverage the potential of the Internet of Things (IoT). Reply's experts provide support throughout the idea generation process and in the application of this method, which has already been used successfully in client projects. In addition, Reply supports its clients in the implementation of the digital transformation through consulting, system integration and digital services.
By opening the Design Thinking Lab in Guetersloh, Reply is positioning itself as a driver of industrial transformation in Germany. "The region is the perfect location to work with Germany's market leaders in shaping the future of Industry 4.0. Our clients benefit from the know-how that Reply's experts have acquired in the practical application of design thinking methods, from our well-founded IT expertise and from the results of our research in cooperation with the University of St. Gallen," says Dr. Thomas Hartmann, board member at Reply AG during the opening of the Design Thinking Lab.
Since 2015, Reply has been working in cooperation with the renowned University of St. Gallen on the subject of the IoT. In addition to Reply, this cooperation includes SAP, ThyssenKrupp and Linde MH and focuses on processes, systems and technologies in the area of Industry 4.0.
Reply [MTA, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media. Through its network of specialist companies, Reply supports some of Europe’s leading industrial groups in Telco & Media, Industry & Services, Banks & Insurance, and Public Administration to define and develop business models, suited to the new paradigms of Big Data, Cloud Computing, Digital Media and the Internet of Things. Reply services include: Consulting, System Integration and Digital Services.