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News

News & Communication

Cluster Reply at the IBC 2011 in Amsterdam

FOCUS ON: Press Release, Telco & Media,

Munich, August 31, 2011

The International Broadcasting Convention, IBC, is Europe’s largest broadcast and media trade show. This will be held September 8-13, 2011 in Amsterdam. The exhibit hall and the conference, which is held at the same time, will showcase the newest technical, economic and creative development scenarios in the broadcast and multi-media world. The German company Cluster Reply GmbH & Co. KG will be with the parent company, Reply S.p.A., at their stand to present the latest developments and applications in the fields of smart phones, touch and tablet PCs as well as Cloud Computing. As a Microsoft Gold Certified Partner, the experts from Cluster Reply have specialized on the implementation of the newest Microsoft technologies and applications and will be demonstrating their newest applications at stand 8.C90 in hall 8.

TV on touch pads and smart phones

Experience important sporting events live at any time – wherever you are: For the pay TV broadcaster Sky Deutschland, the Reply Group developed an application that made it possible for subscribers to receive the comprehensive live sport offers from Sky Deutschland on their iPhone, iPad or iPod touch. Simple operation and high levels of availability are the focus of the popular app.

One app for all: Device and operating system independent apps for touch pads and smart phones

As an integration partner, Cluster Reply develops applications that function independently of the device and operating system and are based on the ePortal as the middleware. The apps can be integrated into the platforms from Apple (iPad, iPhone), Microsoft (Microsoft Phone 7, Slates Microsoft Windows) and Android.

Media Asset Management in the Cloud (MAMaaS)

Using the application for NRK – Norway’s national broadcaster – as an example, Cluster Reply will demonstrate the possibilities of Cloud Computing for broadcasters. For NRK, Cluster Reply developed a virtual music archive that enabled the data management for more than two million music titles in the Cloud while maintaining a high standard for the processing of the audio and meta data and reducing costs at the same time. The application is based on the ePortal from Cluster Reply.

If you have any questions please contact:

Astrid Burmeister
Public Relations
Reply Deutschland AG
Arnulfstr. 27
80335 München
Tel.: + 49 89/411142-101
Fax: +49 89/411142-199
E-Mail:
www.reply.de

About Cluster Reply

Cluster Reply is a dynamic and innovative company specialized in Microsoft technologies and applications. Cluster Reply is a "Microsoft Gold Certified Partner" and has been supporting its customers since 1996 in using the advantages of the newest Microsoft technologies. Cluster Reply is a leader in the fields of Microsoft Business Intelligence, SharePoint, CRM, collaboration, portals, data services, cloud computing (Windows Azure), application development, mobile solutions and the integration of more efficient on-line tools and services into corporate-wide IT platforms. The inclusion in the Reply network of the European-wide IT service provider gives Cluster Reply access to the knowledge of over 3,000 IT experts. In 2010, the Reply network of companies had a turnover of over 384 million euros in the main offices in Italy, Germany and the United Kingdom. For further information, visit www.reply.de.

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