The Event’s Way communication agency and Infinity Reply joined Toyota, the official car company of the famous 2020 Giro d’Italia cycling grand tour, in the launch of the new Toyota Yaris Hybrid, entertaining users for the various stages of the race. Infinity Reply developed two advergames to support the initiative: Find the right key, an advergame that allowed users to potentially win prizes on the spot, and Drive safe, a racing game designed to present the features of the new Toyota Yaris Hybrid to users, in a non-intrusive way. To play and win the gadgets, users had to provide certain pieces of personal data or to book a test drive.