NEW RETAIL I: TECHNOLOGY DRIVEN TOUCHPOINTS
Grab the boot-up input from the morning's impulse presentations and discover the "One Reality Customer Experience" with its new, technology-driven touchpoints within small groups. Find friction points from day-to-day business, discuss them with other experts - and more importantly, find starting points for your challenges. We support you with the professional Customer Experience Mapping Method and work with physical personas. Let us surprise you!
NEW RETAIL II: HOW TO MANAGE IT?
Continue the "One Reality Customer Experience". Among other things, clarify what your customer encounters in which customer experience situation, outline his emotional draft and determine where there are deviations between his wishes and reality. Then start the ideation phase - and that, as before, together with the other boot campers. Discover essential insights about what New Retail really means and how you can use it to benefit your customers.