The Marketing Cloud For a Rapid Digital Transformation
January 17, 2019, 3:10 p.m. - 3:45 p.m.
In this session you will hear from Wolters Kluwer Legal & Regulatory and Riverland Reply, Oracle Platinum Cloud Select Partner, how they implemented the Oracle Marketing Cloud, including Oracle Eloqua, Oracle Content Marketing and Maxymiser, to modernise marketing practice and to support true digital transformation to remain competitive. This implementation represents the first time in the history of the division that one solution has been deployed across multiple businesses. As a result of the implementation, Wolters Kluwer Legal & Regulator division has developed a common language between sales, marketing, analytics and finance, thereby breaking down barriers and unifying previously siloed teams.
Speakers: Joël Puznava, Partner, Riverland Reply; Kate Lacey, Marketing Planning and Campaigns Director, Wolters Kluwer Legal & Regulatory Division.