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The event for e-commerce,digital retail and enterprise digital transformation.
Reply is present at the Netcomm Forum, the main Italian event dedicated to eCommerce and Retail. As Platinum Partner, Reply participates with the contribution of some Companies of its network. The event is spread over two days, with thousands of attendees and offers the remarkable opportunity to deepen the dynamics and innovative solutions related to the online shopping chain and digital commerce.
The new generation of connected products carry a new dimension of profiling customer behaviour in their interaction with domestic devices, creating an e-commerce experience based on behavior and user preferences. This have been made possible through the collaboration of Retailers, CPG Producers and Appliances Manufacturers.
To maintain the opportunities of this new engagement with the consumer it is necessary to create a trusting relationship with the contextual and transparent use of the data.
The physical-digital convergence has reached such a degree of maturity that if a company starts a transformation process it can take advantage of the solutions able to guarantee a very short time to market.
With the help of Retail Reply, Primadonna - a fast-growing retailer in the international fashion industry - was able to travel along the customer's journey where they revolutionized their applications, processes and technologies.
Almost two billion people are constantly and continuously using the services of large digital players. The solutions of design adopted by them are inescapable benchmarks in the construction of any Customer Journey: access to services must be quick, simple, intuitive and personalized in every phase of the relationship with the customer. During the session, through a real case, a modern approach to design will be presented outlining the most common challenges, the complexities to be faced and the relationship model with the other elements that make up the modern customer experience.
The retail industry is undergoing a dramatic shift. Footfall in-store has decreased, online research is up and smartphones are becoming increasingly important to the consumer's in-store shopping journey. The Digital Marketing activities can drive people to shop in-store, turning your shopper's smartphone into the best sales associate which will let the store tailor shopping experiences for the shopper. Like Reply is able to support Retailers in launching and managing a long term business program that focuses on generating store traffic & leads through the digital channel for sales networks as agents, dealers, franchisees, across local territories.
In the context of physical-digital convergence, Machine Learning offers significant opportunities to study customer behavior and deepen its tastes and choices.
This means that we can re-engineer omnichannel Customer Experience, based on the precise needs of each customer, moving towards a totally one-to-one approach, with the aim of maximizing the value of each customer.
During this speech, an incremental path will be presented in which the use of increasing complexity algorithms, based on wide and accurate data sources, makes it possible to improve the online experience and to optimize the performance of the physical channel.
In the Omnichannel strategy of e-commerce companies, order management systems play a key role. Companies that want to adopt them will face two possibilities that require important strategic choices:
to adopt a market OMS goal which often entails the adaptation of company processes?
Focus on a customized OMS solution that despite its limitations, is able to easily adapt to processes enabling the Omnichannel business more quickly?
During the speech, the advantages and disadvantages of an integrated, modern and scalable Order Manager solution will be presented.
The speech will be focused on successful e-commerce stories and real cases, which address and solve the issue of accessibility for disabled users, without penalizing the concept, the user experience and the solution’s design. This is a very current and important topic that requires great attention. Often companies that use digital channels are not adequately equipped to guarantee complete accessibility to their online Market Places. Another aspect is that regulatory controls are significantly increased, so brands are more careful and sensitized to this theme.
But how can we combine a premium and engaging shopping experience with full compliancy? We can help you discover how the D.O.T. approach has brought value to client companies, solving this doubt.
Smarthome, smartphone, smart TV, are some of the terms heard most frequently in the technology or marketing context. The new generations of products that connect to others in an extremely quick and easy way have brought about a new approach in terms of behaviour and use by consumers in daily interactions, including with domestic appliances, Smart Domestic Appliances. The new User Experience extends the potential of e-commerce through a new engagement by the consumer with an improved and customised shopping experience.
The way in which users have been accustomed to interacting with e-commerce systems is changing. Customers trying to find the most suitable product for their requirements are hampered by the need to navigate through digital catalogues that are increasingly extensive and well-stocked. Thanks to the new Conversational Interface, the communication between Brand and Customer is transforming and evolving like never before, ensuring that there is full understanding of the customer's wishes and personal requirements.
In this context, we present the Virtual Personal Shopper & AR, a system designed for the Fashion world. The system can guide the customer through the shopping process by correctly understanding the type of customer and their wishes and expectations, in order to suggest the best and most suitable product.
The shopping experience is further enhanced by the integration of a component in Augmented Reality, which places the product in a virtual environment, through the use of mobile devices, Smartphones or iPads, thus facilitating the customer's choice in the subsequent online purchase.
This is a new and innovative, cloud-based digital platform. It enables the automatic creation of digital contents starting from 3D Assets, by means of remote rendering in accordance with the Client company's requirements and specifications.
The digital contents thus created are then made available on various front-end channels, such as: Online configurators, e-commerce, AR-VR applications, etc. The key words associated with 3D BOX are speed, ease of use, exceptional customisation of the user experience.
Content Marketing is becoming increasingly more central in the relationship between customer and brand. In this scenario, companies require efficient management tools for centralising, organising, sharing and distributing their contents and digital catalogues and transmitting them in a consistent manner to the online channels and through the sales network.
We present the latest version of the Digital Asset Management platform, an enterprise-class solution for Digital Assets, Product Content Management and Smart Digital Signage. A Digital Asset HUB which, from an "archive" of contents has become a Marketing tool thanks to the integration of Artificial Intelligence techniques such as image recognition and face classification. This enables it to create automated solutions which facilitate the sharing of and access to digital resources, to increase the engagement of final customers, using personalised communication, to facilitate a specific product experience on the different channels.
Artificial intelligence is now present and pervasive throughout all technology and business sectors. It can be applied and utilised in several different applications, but it has an enormous impact in terms of efficacy, particularly when implemented with the Human Language Interface. In this respect, the diffusion of Web & Mobile assistants finds clear validation in the functionalities supporting consumers. The multi-channel, online purchase of products or services by "evolved" customers, has brought about considerable changes of approach to Customer Care processes. It is no longer enough to present the product well in the pre-sale stages or to perform well during online purchasing. An essential characteristic for customer retention is the assurance and promptness of the replies in support of customers and their requirements, in the post-sales phase.
The best and most appreciated design solutions for digital content or services, proposed to users with supply methods that are still evolving and continuously adapting to today's multichannel world, are fundamental benchmarks in User Experience planning.
The proposed solutions, the methods of communicating access to online services or the availability of products, must always be extremely efficient and innovative, providing a very engaging Customer Journey.
Data Reply and Triplesense Reply present an innovative approach to the design of the Customer Journey. Thanks to Data Analysis and User Research we can illustrate an approach designed to portray the Customer Experience and to identify the Phases, the Touchpoints and the Personas. We shall explain in a presentation how to highlight critical areas and areas of opportunity and how to consistently design innovative CX solutions.