Netcomm
Forum
2019

The event for e-commerce,
digital retail and
enterprise digital transformation.

REPLY AT NETCOMM FORUM 2019

Reply is present at the Netcomm Forum, the main Italian event dedicated to eCommerce and Retail. As Platinum Partner, Reply participates with the contribution of some Companies of its network. The event is spread over two days, with thousands of attendees and offers the remarkable opportunity to deepen the dynamics and innovative solutions related to the online shopping chain and digital commerce.

WHEN:

29th - 30th May 2019 from 8:45 am to 6:00 pm

WHERE:

Mico - Gate 14 - Via Gattamelata 5, Milan

CONTACTS:

FOCUS ON

  • Omnichannel & Digital Retail
  • Technology & Platform
  • Marketing
  • Logistics
  • Big Data & AI

Agenda:

click here to view the complete agenda of the event.

29-30 maggio




PARALLEL SESSIONS

29-05-2019 | 11:30 - 12:00

IOT ENHANCED COMMERCE & SMART PROFILING

DeLonghi & IoT – Enhanced Commerce and smart profiling

The new generation of connected products carry a new dimension of profiling customer behaviour in their interaction with domestic devices, creating an e-commerce experience based on behavior and user preferences. This have been made possible through the collaboration of Retailers, CPG Producers and Appliances Manufacturers. To maintain the opportunities of this new engagement with the consumer it is necessary to create a trusting relationship with the contextual and transparent use of the data.

29-05-2019 | 11:30 - 12:00

LIFT UP PHYSICAL BUSINESS WITH DIGITAL MINDSET

Primadonna, lift up the physical business with a digital mindset

The physical-digital convergence has reached such a degree of maturity that if a company starts a transformation process it can take advantage of the solutions able to guarantee a very short time to market. With the help of Retail Reply, Primadonna - a fast-growing retailer in the international fashion industry - was able to travel along the customer's journey where they revolutionized their applications, processes and technologies.

29-05-2019 | 13:30 - 14:00

CHALLENGES AND SOLUTIONS FOR EFFECTIVE CX

The challenges and solutions to create an effective customer experience A real case from the approach to digital design

Almost two billion people are constantly and continuously using the services of large digital players. The solutions of design adopted by them are inescapable benchmarks in the construction of any Customer Journey: access to services must be quick, simple, intuitive and personalized in every phase of the relationship with the customer. During the session, through a real case, a modern approach to design will be presented outlining the most common challenges, the complexities to be faced and the relationship model with the other elements that make up the modern customer experience.

30-05-2019 | 11:30 - 12:00

DIGITAL RETAIL NETWORK PROGRAM

Digital Retail Network Program

The retail industry is undergoing a dramatic shift. Footfall in-store has decreased, online research is up and smartphones are becoming increasingly important to the consumer's in-store shopping journey. The Digital Marketing activities can drive people to shop in-store, turning your shopper's smartphone into the best sales associate which will let the store tailor shopping experiences for the shopper. Like Reply is able to support Retailers in launching and managing a long term business program that focuses on generating store traffic & leads through the digital channel for sales networks as agents, dealers, franchisees, across local territories.

30-05-2019 | 11:30 - 12:00

DATA-DRIVEN CUSTOMER EXPERIENCE

Data-driven Customer Experience

In the context of physical-digital convergence, Machine Learning offers significant opportunities to study customer behavior and deepen its tastes and choices. This means that we can re-engineer omnichannel Customer Experience, based on the precise needs of each customer, moving towards a totally one-to-one approach, with the aim of maximizing the value of each customer. During this speech, an incremental path will be presented in which the use of increasing complexity algorithms, based on wide and accurate data sources, makes it possible to improve the online experience and to optimize the performance of the physical channel.

30-05-2019 | 13:30 - 14:00

ORDER MANAGEMENT SYSTEM 4.0

ORDER MANAGEMENT SYSTEM 4.0

In the Omnichannel strategy of e-commerce companies, order management systems play a key role. Companies that want to adopt them will face two possibilities that require important strategic choices: to adopt a market OMS goal which often entails the adaptation of company processes? Focus on a customized OMS solution that despite its limitations, is able to easily adapt to processes enabling the Omnichannel business more quickly? During the speech, the advantages and disadvantages of an integrated, modern and scalable Order Manager solution will be presented.

30-05-2019 | 13:30 - 14:00

AMAZING YET ACCESSIBLE

Amazing yet accessible

The speech will be focused on successful e-commerce stories and real cases, which address and solve the issue of accessibility for disabled users, without penalizing the concept, the user experience and the solution’s design. This is a very current and important topic that requires great attention. Often companies that use digital channels are not adequately equipped to guarantee complete accessibility to their online Market Places. Another aspect is that regulatory controls are significantly increased, so brands are more careful and sensitized to this theme. But how can we combine a premium and engaging shopping experience with full compliancy? We can help you discover how the D.O.T. approach has brought value to client companies, solving this doubt.

REPLY COMMERCE & RETAIL
BOOTH

Reply, at its own booth within the exhibition area, showcases live demonstrations and real use cases in the fields of eCommerce and Retail. During the event which is over two-days event, the experts from Reply are available for one-to-one meetings where attendees and clients can discuss and deepen their specific needs or share market trends and new technology enhancements.