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The challenge took place from May 10th to 12th; during which each team had 48 hours to read the brief and send their creative proposal.
The task was to develop a creative concept for social, video, branding, customer experience and employer branding areas.
Five finalist teams, one for each category, were selected by an expert panel and presented their projects during Reply Xchange 2019 (Milan, July 3rd), prior to the announcement of the winning team.
Beyond expectations, here is the participation response:
Ilse Langerak - Yehia Nada - Noha Nada
Category: DIGITAL EXPERENCE
Cruising attracts today a wider range of customers than in the early days. New potential customers want to go on a cruise trip. However, they are not sure what to expect. The winning idea is to provide the customers with a one-day, immersive, seamless stress-free cruise experience.
Why not giving them the experience of a “cruise day” while the ships are stationary at the port?
BRANDED VIDEO CONTENT
The creative teams of Reply's agencies - Avvio Reply, Bitmama, Triplesense Reply and Xister – have laid down the challenge in collaboration with their partners, including BP, Brose, Costa Crociere, Durex and Fiat.
BP delivers energy products and services to people around the world. This challenge focused on the creation of an army of ambassadors at BP petrol stations through a creative design and thinking campaign that encourages retail employees to recognize all the benefits or reason to be part of the BP group.
Brose is the world’s fourth-largest family-owned automotive supplier. The mechatronic systems for doors, seats or electric motors and drives can be found in every second new vehicle around the world today. This challenge was the chance to design a brand strategy as part of multichannel brand communication or engagement programmes.
The Costa Group is the largest Italian travel group and the European number one cruise operator.
This challenge was the opportunity to develop a complete user journey, from physical world to digital platforms.
Durex is a leader condom brands across the world. All the range of condoms has been created to help enhance sexual experience. This challenge was about finding an unexpected and unconventional occasion to push the brand message, educate the youngest on prevention, generate a new conversation with the brand.
A pioneer of democratic mobility throughout its history, in 2019 Fiat celebrates 120 years of the brand "Democratising" everything. Trend setting is part of the brand's DNA. This challenge was the occasion to think lateral and to challenge the participants’ creativity on a disruptive and unconventional project.
Reply invests heavily in the research of talent and continual learning. These Challenges are part of the Reply’s ongoing efforts to promote coding to young people, businesses and geeks.
Reply Code Challenge is a team-based coding competition open to students and professional coders, this year with an additional challenge open also to teenagers from the ages of 14 to 19, the
Reply Code Challenge Teen Edition.
2 CODE CHALLENGES IN 1 DAY:
STANDARD CODE CHALLENGE + TEEN EDITION.
After the great success of the first Reply Code Challenge, Reply launched a new challenge, the Reply Cyber Security Challenge - Capture the Flag Edition, held online on October 5th, 2018.
25 CHALLENGES IN 24 HOURS!
The Reply Code Challenge is a team programming competition open to students and professional coders held on 15th March. All teams registered faced a programming challenge to solve a logical math problem through coding.
Coding is the new fun.