10.06.2021 / BRUSSELS


WAW (Wine, Atomium and Watts) Event

FROM 18.30 TO 22.30 P.M. CET

Join Reply to enjoy the 2nd edition of WAW! Reply is hosting a special wine and dine event on the 10th June 2021 at Atomium. We invite you to join us to enjoy a simply delightful evening in a unique venue.


09.03.2021 - 10.03.2021 / Online


SAP NOW Germany

Reply is represented at SAP NOW Germany, the virtual event for digitization and innovation, on 9 and 10 March. Find out more about the SAP portfolio of 4brands Reply, Syskoplan Reply and Portaltech Reply. At SAP NOW, key issues of digitization and smart business in the Experience Economy are discussed.

12.02.2021 / Webinar


Leveraging the Power of Inventory Optimization

With SAP IBP Inventory Optimization, you get the ability to combine planning and monitoring of inventory and keep an overview of the supply chain. 4brands Reply shows how to benefit from innovative approaches of inventory optimization and how to implement these with SAP IBP's Inventory Optimization solution.

08.02.2021 - 12.02.2021 / Online


Data Reply at OOP 2021

Data Reply is present at the online conference OOP - Software meets business: The Conference for Software Architecture - from 8 to 12 February 2021. Join the experts' presentation "It's not just Kafka - what else does it take to be real-time?".

29.01.2021 / Webinar


Digital Promotions in the FMCG Industry

In the consumer goods industry, advertising is constantly changing and reinventing itself as new technologies emerge. In this 4brands Reply session, you get an understanding of the SAP Marketing Cloud as an optimal solution for individual and efficient advertising campaigns and experience.

29.01.2021 - 12.02.2021 / Webinar


Cloud Experiences with SAP

Digital change creates opportunities, but also new requirements and challenges. In these knowledge sharing sessions Reply presents SAP’s cloud solutions for current requirements. Reply experts explain how to make business, data, contact and communication with customers more efficient using AI and cloud solutions from SAP.

25.01.2021 / Webinar


Data Driven Business: how customer obsession is lighting the way to adaptive, creative and resilient business

Join us for a deep dive into how lagging data strategies clash with market changes and how organizations are reimagining their business to keep up.


News & Communication

Reply signs an agreement with AWS to develop industry solutions

Reply, specialized on new communications channels and digital media, announces today it has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to develop industry solutions for Financial Services, Manufacturing, Automotive, Retail, Energy, and Telco customers.


Financial News

Company events 2021 Calendar

According to the Italian Stock Exchange Regulation, Reply S.p.A. has defined the company events calendar for the year 2021.

14.01.2021 / The Drum

Press Article

How can brands get started on TikTok in 2021?

Boasting the top spot in app downloads for 2020 with billions of downloads globally to date, TikTok has proved itself on the world stage against the big players in the social media space. So if now is the time to start paying attention, then how do brands unlock the opportunities that TikTok can provide? George Cathcart, Social Lead at Threepipe Reply, takes a look at exactly how, in The Drum.

05.01.2021 / Companies Digest

Press Article

Creating Emotional and Unique Shopping Experiences with Digital Commerce

Susanne Zander, Partner at Syskoplan Reply and Reply “Digital Commerce” Communities of Practice Lead, explains why companies must embrace hyper-personalisation and 'micro-moment' technologies to ensure their e-commerce strategy is capable of successfully navigating the disruption of the Coronavirus. Read more in Companies Digest.

22.12.2020 / MIT Technology Review

Press Article

The power of value 4.0 for industrial internet of things

There is a huge task ahead of companies that want to transform their production and business operations and generate value with digital technologies. IIoT challenges can and should be addressed by value accelerators for digitalization and IIoT, as they focus on identifying and scaling value from a use case innovation, solution management, and rollout. Find out our article about Axulus produced in association with MIT Technology Review.

18.12.2020 / Information Age

Press Article

Axulus solution accelerates IIoT innovation at scale

The recently released Axulus solution from Industrie Reply simplifies scaling of Industrial Internet of Things (IIoT) for users. Florian Beil, partner at Industrie Reply, explains how customers can use Axulus in order to venture on a step-by-step process towards developing IIoT use cases, leveraging digital implementation workflows in industrial production environments.


News & Communication

Machine Learning Reply wins the Airbus Quantum Computing Challenge

Machine Learning Reply, the Reply Group company specialized in Artificial Intelligence solutions, has won the Airbus Quantum Computing Challenge (AQCC), the competition launched by Airbus in 2019 to address some of the major challenges in the aerospace industry by leveraging the computational capabilities offered by Quantum Computing.

13.12.2020 / Manufacturing

Press Article

Smart Factories: The Future and the Present of Digital Twins

Jason Hill, Executive Partner at Reply, takes a closer look at Digital Twins, the technology that is revolutionising modern manufacturing. Read on in this Manufacturing article to learn how Digital Twins have the potential to fully transform the industry and solve many of its greatest challenges to maintaining productivity.