The Sitecore Experience platform for the automotive sector

The new technologies are revolutionising the automotive market by focusing attention on the ability of vehicles to connect and interact with the world around them. In the process, vehicles are transformed from stand-alone objects to entities capable of providing value-added services. For businesses, this transformation offers an unmissable opportunity to improve the quality, safety and use of a wide range of personal devices, which then become dedicated tools for collecting data and generating new services. The adoption of these new technologies not only helps businesses to manage vehicles within their fleet, but also lets them utilise their customer-related knowledge to enable new, targeted marketing initiatives.

As a Microsoft Gold Certified Partner, Cluster Reply offers the automotive market a complete solution aimed at both the business and consumer segments. The objective is to enhance the user experience associated with vehicle performance by integrating the Sitecore Experience content management platform with the services offered by Microsoft Azure Cloud. Thanks to the innovative features that can be derived from connected vehicles, managers can generate and process information in real time in order to devise genuinely market-oriented strategies, utilising the data involved for the benefit of drivers. Cluster Reply's vision, in fact, is focused on the customer and the customer environment with the aim of ensuring that marketing, too, can help provide a seamless user experience across all channels. For this reason, Cluster Reply is offering a solution that maximises satisfaction for both the customer and the marketing team, by supplying all the information needed via a single, integrated platform.

Cluster Reply, the Reply group company specialising in Microsoft Business Intelligence, CRM, ERP, collaboration and mobility technologies, has built its offering around the Sitecore Experience platform, which utilises all the latest-generation services provided by Microsoft Azure Cloud. This platform is able to simultaneously analyse and aggregate enormous quantities of data and thereby generate specific and personalised offerings based on the analyses of user behaviour. The Sitecore platform enables client segmentation activities to be managed and optimised by means of an extremely detailed analysis of data. This ensures that the target audience is reached in a way that makes use of personalised content delivered via multi-channel web portals, mobile apps and social networks. The advanced marketing strategies available include targeted email marketing campaigns.