Reply is the place to meet an incredible variety of enthusiastic, passionate, ideas-driven people, who want to make a difference and an impact.Would you like to know more?
Telefonica is one of the world’s leading integrated operators in the telecommunication sector, providing communication, information and entertainment solutions. Telefonica wanted to introduce a new employee recognition scheme for its work force, to complement the launch of the new corporate strategy, the focus of which is ‘Be More’. Telefonica’s values and culture focuses on the belief that the possibilities of technology should be open to everyone. It was important that any recognition scheme echoed these values, as well as encouraging peer-to-peer communication and recognition across the business.
Following a competitive pitch, Telefonica appointed
Avvio Reply, the Reply group company specialising in brand engagement and internal communications, to develop the programme. Avvio Reply has extensive experience in unlocking ‘people potential’ within organisations and applying corporate identity to employee drivers.
Having worked together on the brief, Telefonica and Avvio Reply determined that a web app would be the best way to deliver the scheme to the employees, initially just in the UK.
Avvio Reply brought technical know-how, combined with deep experience of brand and employee engagement. The team took the time to get under the skin of Telefonica’s business to understand how their staff worked, how they like to connect and the most effective way of executing an employee engagement programme. Avvio Reply worked to ensure that the app would truly support the new corporate strategy, supporting its messages throughout the organisation.
The feedback from Telefonica employees in the UK has been incredibly positive and this has been supported by the high take-up of the app. It’s simple, streamlined and it works. And, ultimately, employees feel empowered and recognised.
Avvio Reply is the Reply group company specialising in brand engagement and internal communications. Avvio Reply’s purpose is to realise the full value of a company’s employees. Avvio Reply motivates employees to create, sell and recommend products. When employees are motivated to perform, businesses perform. Avvio Reply delivers award winning communications for customers including BP, Coca-Cola Enterprises, Sky and Rolls-Royce.