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The Mediaset Group is the largest commercial broadcaster in Italy and one of Europe’s leading Media Companies. Thanks to its experience in commercial television, the Group is optimally positioned to take advantage of opportunities offered by new technologies, from digital programme production to the convergence between telecommunication and media worlds.
In 2005, launches Mediaset Premium, a pay-TV service on digital terrestrial, which uses an innovative model based on rechargeable prepaid cards enjoying a great success, also due to the progressive enrichment of the contents bouquet.
Reply is from the outset the main IT partner of Mediaset for the Premium initiative and is accompanying the growth of new business by contributing to the definition and fulfillment of the plan for the implementation and development of systems to support business.
The Mediaset commercial strategy, starting with the 2008-2009 season, sees a major change from a model oriented to the service to a fully customer-centric model based on postpaid subscriptions, which enhances and enriches the relationship with the customer, innovating radically CRM processes and thus requiring a complete change in the supporting IT systems.
The introduction of a new model of business and relationship with the customer, and the need to ensure at the same time the continuity of service to existing customers, have requested the creation of a large IT program, centered on:
Reply has designed the application processes and has implemented the components of CRM and integration, while respecting particularly challenging milestones and supporting the phases of migration from the previous platform and of startup of the service.
"Reply accepted together with us this difficult challenge in a rapidly changing context and has been a reliable and valid partner both in the understanding of process and business issues, and in the implementation of technological components. The new CRM platform of Mediaset Premium is a solution meeting the highest standards and is a central asset for the development of our business in a strategic area for Mediaset".