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Helping companies to digitise their production to become more efficient, sustainable and able to engage their customers on the various digital touchpoints. This is what 3D technology allows us to do, building new interfaces and new ways of interacting even in complex areas such as those of fashion and textiles. The bet was taken up by the Reda Group, specialised in the production of merino wool fabrics for men's clothing, which has decided to digitise its fabric samples.
A path possible thanks to the close collaboration with Protocube Reply, a Reply group company specialised in integrated 3D solutions, with which Reda has developed a cloud platform with relative Web app, which allows the processing of design data, essentially deriving from a textile CAD, and the company's production specifications to digitally generate the fabrics and the related highly realistic visual simulations. The solution allowed Reda to simulate much of the production but, above all, it allowed them to choose the variants that will go to the catalogue in a more streamlined way. This has also led to greater efficiency in the design phase too, thanks to the digital representations of the fabric and has allowed Reda to be able to interface more dynamically with its customers, including the main Italian and foreign luxury brands, which turn to the Made in Italy brand to choose the fabrics and models to use for their collections.
The ability of the platform to transform the real fabric in its exact digital transposition, allows you to view not only the raw fabric (that is, as if just "pulled down" from the loom) but also all its "finished" variants, that is, after finishing, the different treatments undergone during the final phase of the production process.
Always within the platform created by Protocube Reply, customer-brands can view a series of predefined product models - from jackets to trousers and sweaters, and shoes - in order to evaluate the real performance of the selected fabric and produce images of the collection without having physically made the prototype. The application also allows you to change shots, models, backgrounds and lighting also based on the stylistic needs of a specific brand.
The images and contents deriving from these three-dimensional elaborations can feed other useful tools for brands to present and sell their garments with the manufacturers' fabrics: 3D configurators, augmented reality applications or interactive showrooms, i.e. virtual environments that are easily navigated and accessible via a browser where the end customer can independently explore the product.