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Breed Reply is the IoT active operational investor for early-stage businesses delivering Internet of Things solutions that respond to the real needs of people and companies. We have significant experience in scaling up early-stage companies, in-depth understanding of the market, proven track record in sales channel development and a strong technological DNA.
Breed Reply is not an accelerator or incubator. We invest at early-stage and expect companies who are pitching to us to already have an MVP or to be just entering the market, as well as a strong team.
We are based in the UK with offices in London and Milan.
We are part of the Reply Group, a leading consulting, systems integration and digital services company with a solid tech expertise and market presence all over Europe and the USA.
We want to select the smartest teams working on IoT enabled businesses, helping them grow with intensive support for the first twelve months. We will work hands-on with them to build a long-term relationship in order to scale the business through a strong go-to-market strategy supported by Reply’s network. We will leverage the strong technological DNA and the deep expertise of Reply in the Internet of Things and applications.
We are searching for outstanding teams in early-stage companies with a clear understanding of their customer needs, a strong technical vision and the ability to execute. We are concentrating on IoT enabled businesses.
Our geographical focus is mainly Europe and the USA. We will look at outstanding companies from other continents if the opportunity arises.
No, your team does not need to relocate to London. However, we do offer desks in London for doing business in the UK and work with us face-to-face.
There are different definitions out there, in our case we invest in solutions involving dynamics such as sensing, filtering data, acting on context, in significant markets that include:
We pay special attention to the quality of the team and the size and growth of the target market. It is also important that the product has the ability to solve the needs of a large customer base; is significantly differentiated from other products or services in the market and that the company has the ability to defend the value and uniqueness of its products or services.
Each deal has unique characteristics. In general, we tend to invest at early-stage, for a minority stake in the company.
We provide tailored entrepreneurial and managerial support for twelve months and go-to-market capabilities that extend beyond the tailored twelve-month support. For more details see the
about us section of the website.
We are an early-stage investor and expect a company to have a solid team and MVP; however, on very rare occasions we accept outstanding idea and individuals or partial teams at a very early stage.
If you want to submit business ideas, please email
Please do not send confidential or sensitive material. If you have any doubt, please refer to the