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Multi-Country eCommerce

Case Study

Costco strengthens the ecommerce platform worldwide

Reply’s highly experienced and effective team, from across its businesses and regions, turned Costco’s international ecommerce expansion plans into reality. Reply developed, built and managed the entire ecommerce offering for Costco, with Mexico becoming the first market to use and test the blueprint ecommerce platform developed in the UK, hosted on Google Cloud Platform.

FOCUS ON: eCommerce, SideUp ReplyTM, Warehouse management, WMS, SAP Offering, Retail & Consumer Products, Grocery retail,
Customer: Costco Wholesale

SCENARIO

Costco is the world’s 3rd largest retailer with a $105.2bn turnover in 2013. It is an international wholesale membership club with over 600 warehouses around the world. The warehouses present one of the largest and most exclusive product category selections to be found under one roof. Costco is known for carrying top quality national and regional brands, at prices consistently below traditional wholesale or retail outlets.

In October 2013, Reply opened a second website for Costco in Mexico. Costco is now making plans for additional websites with Reply on the SAP Hybris ecommerce platform. The success of the UK site resulted in a blueprint template that was used as the basis of the Costco Mexico project.

The Solution

Reply assembled a global team of specialists to cover Costco's technical leads and was able to provide teams in each of Costco's major geographies to meet the entire needs of the project, including:

  • Building the ecommerce platform on SAP Hybris software by Portaltech Reply
  • Cloud hosting on Google Cloud Platform services, including Google Compute Engine and Google Cloud SQL, via Storm Reply
  • Warehouse and fulfillment capabilities and design with SideUp Reply software.

Reply Value

Reply’s deep experience across a number of functions and regions, meant that the team could fully manage this all-encompassing project in terms of technical capability, market insight and global presence. The team comprised a network of specialist technology Reply companies, covering the entire needs of the project, cherry picking particular skills as the project moved into different stages. This agile approach meant that the Reply team was able to respond exactly to the specific requirements of the project at any one time. For example the UK website was migrated onto the Google Cloud Platform with minimal impact to the Costco team and with no unplanned outages.

Reply worked with Costco to develop an ecommerce solution that is not only futureproof, but that can be adapted to new markets. This proven success in two markets means that Costco has a high degree of confidence that the template will be valuable in its subsequent deployments, ultimately supporting the retailer’s global growth plans.

The ecommerce operation for Costco needed to support the core of its business framework – countless suppliers, millions of customers and a high turnover of products. This could have been a complex and unwieldy IT implementation, but Reply’s experience and skill has meant that the new ecommerce function is streamlined and responsive.

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Customer Experience

Case Study

TUI embraces multichannel

Travel customers are moving to online channels and wanting a more personalised buying experience. TUI was looking for an ecommerce solution that would deliver a revolutionary customer experience while enabling an integrated, scalable architecture. The project was developed by Portaltech Reply and was one of the most complex implementations of SAP Hybris in Europe.

TUI embraces multichannel 0

PROXIMITY COMMERCE

Best Practice

Long live "Proximity Commerce"!

Proximity Commerce™ is when the customer has full control of when they make their purchasing decision, whether at home, online or on the go and whom they choose to involve. The retailer that enables this ‘conversation’ will better understand their customers’ needs and build long-term relationships. It is Reply’s vision of how technology can enable the retailer to have a genuine understanding and connection with each customer thus building loyalty over a period of time across many purchases.

25.03.2014 / Multichannel Commerce

Research

The Challenges of Realising a True Multichannel Vision

Portaltech Reply and eDigitalResearch have once again undertaken this important piece of research to understand how the market has changed and what more needs to be done to help retailers better achieve their multichannel vision.

 
 
 
 
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