We implemented an Appian-based solution to support an innovative and multichannel selling platform of banking products.
Reshaping business models
The need to find an alternative to physical branches during the COVID-19 pandemic and the race to increase profit margin in the zero-yield policy era of central banks led banking institutions to redefine business models and value processes.
With the aim of establishing a direct communication channel between the end-customer and the bank, eliminating intermediaries while lowering operating costs, a banking institution turned to Technology Reply to exploit the low-code approach. An outstanding solution was achieved through Appian. Technology Reply created an effective multi-channel sales platform of banking products, accessible to end customers remotely and capable of fulfilling their financial requests at any time.
While the bank’s objective was clear, it posed a number of challenges.
Delivering solutions in a timely manner, coping with demanding timelines. This was further challenged by M&A operations promoted to ensure the financial market’s soundness.
Employing a hybrid selling solution of banking products to enable a smooth digitalization transition: customers who were not familiar with remote technologies could undertake certain steps offline, guided by financial consultants, if they required assistance.
Reducing selling processes' elapsed time and creating monitoring dashboard for the back-end in order to highlight bottleneck or deviations to the optimal process flow.
Ensuring high performance focused on a customer-centered approach.
Reducing IT maintenance cost while guaranteeing safe data retention.
Appian seemed to be the optimal solution to cope with the demand of innovative selling platforms bolstered by the bank, while ensuring the highest standards in customer experience and a robust design process. Appian offers a series of ready-to-use components that enables a prompt development of both web pages and back-end and is highly integrated within the bank’s selling network. The selling procedure can begin online and be finalized offline to allow low-tech customers to feel more confident with the platform.
Customer background and credit checks are done online via integration with an external data provider, minimizing manual intervention and saving time. Back-end employees can then monitor the selling process from start to finish, highlighting inefficiencies, while the data is stored in the cloud and maintained directly by Appian.
Technology Reply is the Reply Group company that specialises in the design and implementation of innovative solutions based on the latest Oracle technologies. Thanks to its in-depth expertise and experience gained in over 20 years of business activity, Technology Reply supports its customers in their processes of innovation and digital transformation, with a team of professionals who are able to step in and provide support at all stages of the project life cycle: analysis, design, implementation, launch and operation. Technology Reply serves as a reference partner for the various on-premises and cloud-based Oracle technologies: BigData, Analytics, eCommerce, Mobile, Identity and Access Management, as well as Content Management. Supported by its agile culture, Technology Reply is becoming a leader of emerging technologies, implementing Artificial Intelligence and Machine Learning infrastructures, DevOps-based microservices and cognitive technology projects for a wide range of needs, industries and customers.