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6 October 2014
With the founding of its subsidiary
Profondo Reply, the Reply Group is strengthening its expertise in the area of social media monitoring, analytics, digital intelligence and CRM analytics. Profondo Reply offers strategic and operative services for cross-channel, client-centred analysis. In particular, companies in the consumer sector are forced to deal with an enormous amount of data as a result of their large numbers of customers and campaigns. For many companies, these sources of data are not linked, meaning that valuable information which would permit individual customer contact is lost. Profondo Reply helps national and international companies to make effective use of these data silos.
The simple analysis of the aggregated online customer interactions on websites long ago ceased to be sufficient for companies to understand the requirements and behaviour of their customers. Digital intelligence allows the marketer to analyse data from different sources and to develop the optimisation potential for a unique digital customer experience. Profondo Reply’s other areas of expertise include: social media, web, CRM and predictive analytics as well as CRM and marketing automation.
Companies with a digital focus benefit from analytical support from Profondo Reply and the logical integration of existing data silos for a customer-centric view. “Alongside creativity, data-driven marketing is one of the most important components for companies who want to stand out in the market. Profondo Reply supports its clients in drawing important conclusions from the data in order to take the corresponding targeted measures,” explains Thomas Brommund, Partner of Profondo Reply.
“Companies are looking for innovative technologies and partners who can support them quickly and efficiently at every level of the entire digital process. The Reply Group, with its network of specialised companies, offers its clients qualified comprehensive support to make effective use of the business potential of digitalisation. The founding of Profondo Reply is therefore a further step in developing our skills in the digital sector,” says Dr Thomas Hartmann, Executive Partner at Reply.