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Viral Video

Case Study

Video Production gets Social

FOCUS ON: video, Social Networking & Crowdsourcing,

Starbytes offers its customers the chance to run video contests and receive entries from a specialist video- and film-making community. The platform’s flexibility and response speed provides highly creative and professional productions in double quick time. The element of sharing on social networks furthers brand penetration during the creative competition itself, thus adding a viral factor from which both the customer and the creatives draw advantage. The brands that use this tool, then, benefit not only from the end product that they select but also from the whole viral component generated by the community through the tools provided, from voting for entries to sharing on Social Media.

VIDEO SHOWCASE

​CREATING A CONCEPT FOR A VIRAL VIDEO FOR RADIO R101

The broadcaster asked Starbyters for ideas for a viral video with a strong ironic slant.

CREATING A SERIES OF VIDEO TUTORIALS FOR BANCA SELLA BANKING PRODUCTS

4 videos were made for Banca Sella. Although corporate in nature, they were also used later for commercial purposes, to present the latest products created for corporate clients.

MAKING A VIDEO FOR A NEW SOCIAL NETWORK: GIMME5 – INVESTING IS SIMPLE

Participants were asked to create a storyboard and make a video to launch the product Gimme5 (www.5gimme5.it).
The video was to last around 70–90 seconds, to be based on a highly viral idea that could generate a strong buzz on the net.

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Crowdfunding: is it the right time for banks?

On an almost daily basis the press talk of diverse projects funded by participatory finance. Everyone finds their niche whether it be the "contributor" who is involved in the output of a project and receives a reward or "the project leader" who finances and publicises it, or the "platform" itself which receives commission for services provided by bringing together the contributors and project sponsors.

Crowdfunding is it the right time for banks? 0

04.06.2014

News & Communication

Canon, in partnership with Discovery Reply, announces a Business Imaging Intelligence solution

Developed in collaboration with Discovery Reply, this new solution pairs the characteristics of Canon security cameras with those of a data collection and analysis tool.

Digital Asset Management

Case Study

P&S CHANNEL: THE CNH INDUSTRIAL PARTS & SERVICE DIVISION INTERNAL-COMMUNICATION HUB

For the Parts & Service division at CNH Industrial, Reply has created P&S Channel, an internal-communications initiative developed with the contribution of two Reply mainstays, in TamTamy™ and Discovery Reply Multimedia™, supplied in Software-as-a-Service (SaaS) guise.

P&S CHANNEL THE CNH INDUSTRIAL PARTS & SERVICE DIVISION INTERNAL-COMMUNICATION HUB 0
 
 
 
 
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