Reply is the place to meet an incredible variety of enthusiastic, passionate, ideas-driven people, who want to make a difference and an impact.Would you like to know more?
Starbytes offers its customers the chance to run video contests and receive entries from a specialist video- and film-making community. The platform’s flexibility and response speed provides highly creative and professional productions in double quick time. The element of sharing on social networks furthers brand penetration during the creative competition itself, thus adding a viral factor from which both the customer and the creatives draw advantage. The brands that use this tool, then, benefit not only from the end product that they select but also from the whole viral component generated by the community through the tools provided, from voting for entries to sharing on Social Media.
The broadcaster asked Starbyters for ideas for a viral video with a strong ironic slant.
4 videos were made for Banca Sella. Although corporate in nature, they were also used later for commercial purposes, to present the latest products created for corporate clients.
Participants were asked to create a storyboard and make a video to launch the product Gimme5 (www.5gimme5.it).The video was to last around 70–90 seconds, to be based on a highly viral idea that could generate a strong buzz on the net.