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Secondly, it is now possible to anonymously know which shops are most visited and to better understand the behaviour of travelers from the point of view of food and retail, to identify the most effective communication and advertising points, through the calculation of new KPIs, as well as the timely monitoring of the quality levels of services provided in the Roman airports and the quality levels perceived by passengers. This was made possible by:
The added value offered by Target Reply lies in its ability to implement its big data analytics platform in conjunction with Cloudera as a data lake, with Talend as an ingestion and data governance engine, and with Qlik Sense and Qlik GeoAnalytics as tools for analysing geo-tagged data and findings on airport maps, thanks to the integration of Qlik GeoAnalytics with the ADR Group’s GIS system (ESRI). This is one of the first projects at European level that is genuinely able to bring together all these different software applications.
The biggest challenge was being able to manage and analyse a significant amount of data. The data involved included 25 million records every day (almost 1 gigabyte per day) covering a historical period of two years; ad hoc airport maps; a high number of points of interest (POIs) to be mapped; and the cross-referencing of the data thus collected with the flight-related data, all in order to determine the departures and arrivals involved and to analyse the associated passenger flows.
Target Reply is the Reply Group company that specialises in implementing solutions involving big data and advanced analytics. Target Reply supports organisations in identifying their needs for solution design and implementation by using technologies for data integration, data modelling and predictive analysis. In the process, it utilises the most innovative tools available in the business discovery and big data fields. Target Reply has gained significant experience of working with Italy’s major business concerns and is able to operate in all key markets, including telecoms, finance and manufacturing.