Secondly, it is now possible to anonymously know which shops are most visited and to better understand the behaviour of travelers from the point of view of food and retail, to identify the most effective communication and advertising points, through the calculation of new KPIs, as well as the timely monitoring of the quality levels of services provided in the Roman airports and the quality levels perceived by passengers. This was made possible by:
- the integration between the commercial information of the shops and the number of passengers by destination and by boarding area, monitoring the performance trend with new dashboards and KPIs. the analysis of marketing according to the times of stationing of the passengers inside the commercial zones;
- verification of the quality of the main airport operators functioning at the airport and monitoring the performance of the shops operating at the airport; the preparation of appropriate quality KPIs, to monitor and improve, for example, the punctuality and use of airport infrastructures.