Labs

Audio & Acoustics Lab

From measurement to meaning in sound: we design, test, and optimize products through ISO/IEC-compliant acoustic measurements, soundquality engineering, and audio AI. 

Welcome to the Audio & Acoustics Lab

At Concept Reply’s Audio & Acoustics Lab, we transform acoustic data into valuable insights that directly improve your product’s performance. By combining advanced testing with acoustic AI in our ISO-compliant anechoic chamber, we optimize your product from design to real-world application, ensuring faster development, smoother compliance, and the highest Quality of Experience (QoE) for your users. Our goal is to help you accelerate product launch and enhance user satisfaction with every sound experience.

Creating Products and Experiences Shaped by Sound

As products become smarter and more connected, sound plays an essential role in both function and user experience. We assist teams in defining key acoustic requirements, gathering high-quality datasets, and validating performance against global standards. Our goal is to ensure seamless product launches and improve customer experience across a wide range of devices, vehicles, and environments.

Areas of experimentation

Our experts bring ideas to life with robust acoustic solutions, combining precise measurements with modeling and AI-powered methods. We follow an end-to-end approach, from transducer and enclosure design to in-situ validation, using agile workflows and reproducible testing methods.
Our key areas of experimentation include:

Product Audio and
Electroacoustics

Characterization of loudspeakers, headphones, microphones, and arrays (frequency response, directivity, THD, rub & buzz). We focus on perceptual tuning for music, voice, and gaming applications.

Automotive and Mobility
Acoustics.

Cabin NVH (Noise, Vibration, Harshness), tonality/roughness, ANC (Active Noise Cancellation), road noise control, AVAS (Acoustic Vehicle Alerting Systems), and voice infotainment performance.

HVAC, Appliances and Building
Acoustics

Noise labeling, compliance checks, source identification, and remediation strategies.

Voice, Speech and
Communications

Testing for farfield arrays, AEC (Acoustic Echo Cancellation), NR (Noise Reduction), AGC (Automatic Gain Control); telephony testing (ITU-T/ETSI standards); and voice attenuation for PPE (Personal Protective Equipment).

Simulation and Digital
Prototyping

Acoustic simulation and transducer modeling (using COMSOL Multiphysics and Sysnoise); auralization; and design-space exploration for optimized sound performance.

Audio AI and
Analytics

Dataset curation, augmentation, baseline models, anomaly detection, and predictive quality analysis using AI.

Technologies used

We employ cutting-edge technologies for precise testing and validation:

  • ISO-compliant 4×3 meter anechoic chamber

  • Class 1 microphones and multichannel frontends

  • Brüel & Kjær instrumentation, Audio Precision, Rohde & Schwarz

  • HATS and specialized fixtures for telephony and wearables

  • COMSOL Multiphysics and Sysnoise for simulation and modeling

  • Cloud pipelines for data management and machine learning

  • CI/CD-ready scripts and dashboards for regression testing

A Closer Look

Explore our innovation domains at Area42 and see how we connect acoustic insights to real-world applications in connected products and industrial IoT. We integrate on-bench testing with edge analytics, firmware, and cloud dashboards, offering end-to-end solutions from sound to actionable product features.

Audio & Acoustics Lab

ADDRESS

Via Nizza 250
10126 - Turin, Italy

PHONE

+39 011 29100