Case Study

Digital Workplace strategy for Nationwide

In support of their corporate strategy, and to remain competitive in an increasingly digital world, Nationwide wanted to create a truly ‘digital workplace’. This aimed to provide employees with the tools and technology they needed to work wherever and whenever they chose to get the task at hand done in the most effective way possible. Nationwide wanted to bring employees on this journey and share their vision for the future.

The challenge

Create a truly ‘digital workplace’, providing employees with the tools and technology to work wherever and whenever they chose.

A winning collaboration

Avvio Reply supported Nationwide with the cascade of their digital workplace strategy – communicating what was going to change, why the change was so important and how employees can help create a workplace that is fit for the future. Through a combination of digital and printed communications, including videos and communication guides, Nationwide’s vision was brought to life – generating awareness, excitement and readiness for the change.

The result was a more agile and productive workforce – with Nationwide employees adopting the new digital tools and channels, and place flexibility, to optimise their performance.



Nationwide Building Society is the largest mutual financial institution in the world. Nationwide provides financial services through 700 branches and direct channels with products spanning mortgages, loans and savings as well as personal banking products including loans, credit cards, bank accounts and insurance products.


Avvio Reply is the Reply Group company specialising in Brand Engagement and Internal Communications. Avvio Reply's purpose is to realise the full value of a company's employees. Avvio Reply motivates employees to create, sell and recommend products. When employees are motivated to perform, businesses perform.