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The Art and ROI of Designing AI Experiences
Spark Reply shows how experience and service design are evolving in the age of AI, and why real value comes only from designing also the organisation, not just the agent.
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Working on the
human side of AI.
Organisations are investing heavily in AI, but the return depends on people actually using it. At Spark Reply, we design how people experience AI and help organisations turn it into measurable value. We will share how experience and service design are evolving through AI, with concrete cases that cut through the hype of future promises by focusing on what really works and pays off today.
Munich | 26 October
See where designing AI experiences
pays off today.
What we will cover
AI is already changing how design gets done today.
It speeds up research, journey mapping, prototyping and design systems, reshaping what designers actually do.
The future: interfaces generated inside a designed frame.
The challenge for brands will be finding the balance between a consistent brand frame and fluid, hyper-personalised adaptation.
Reality check: Where AI delivers ROI today
Three case studies: faster design-to-code, assistants that keep improving after go-live, ROI proven from real interaction data
Three cases where AI already delivers ROI.
Agenda
4:30 PM - 5:00 PM
Reception & registration
5:00 PM - 5:20 PM
Working on the human side of AI: Introducing Spark Reply
The evolution of Experience Design through AI
5:20 PM - 5:50 PM
From design to code. On-brand. Shipped fast.
5:50 PM - 6:15 PM
Beyond the build: real AI value also requires organisational effort.
6:15 PM - 6:45 PM
Proving the ROI of AI, inside and out.
6:45 PM - 7:00 PM
Wrap-up and discussion
7:00 PM - Open end
Drinks & socialising
Munich | 26 October
See where designing AI experiences
pays off today.
Spark Reply works on the human side of AI: we design how people experience AI, and we enable organisations to move from AI ambition to real value. We are a growing team working at the intersection of Design, Strategy, and Technology, helping organisations adapt to the constant change AI brings to their industries, and supporting the people living through that change. We work closely with our clients and draw on a broad network of experts.