,allowExpansion)
Reply remains at the forefront of Digital Experience Services
AI is currently revolutionising Digital Experience Services. With its strong innovative capabilities and its advanced AI solutions, Reply has nevertheless maintained its leading position, once again achieving a top ranking in the latest Lünendonk study.
Focus on the DXS market
Since 2020, Lünendonk has closely monitored the market for Digital Experience Services (DXS) through an annual study. Currently, AI is transforming this area, automating routine tasks and enabling a strong focus on core competencies. Unsurprisingly, 90% of service providers are already developing AI tools for specific use cases themselves.
In this evolving environment, the market research company Lünendonk has once again identified the key trends for 2024 and analysed the 20 most important IT and management consultancies as well as digital agencies in Germany. Beyond 2023 revenue data in three categories - digital consulting services, digital agency services, and digital technology services - the evaluation also includes assessments from both providers and users.
AI and a holistic approach provide an edge
Reply is recognised as one of the leading full-service providers in the new Lünendonk study ‘The Market for Digital Experience Services in Germany 2024’. Our holistic strategy, coupled with groundbreaking AI projects that are redefining content creation and enabling helpful assistants, made a strong impression.
The latest DX trends at a glance
Discover our groundbreaking DX projects
Unlock the full potential of your data and advanced AI tools and let us help you create holistic experiences that impress.

Lünendonk & Hossenfelder has been analysing European business-to-business (B2B) service markets since 1983. The market researchers focus on the following sectors: management and IT consulting, auditing, tax and legal consulting, facility management and maintenance as well as personnel services (temporary employment, staffing). For decades, the market research and consulting company has been publishing the "Lünendonk lists and studies", which are regarded as market barometers.